Overview of the organization
Tostan is a 501(c)(3) non-profit organization based in Thies, Senegal, operating in five West African countries and partnering with actors in Africa and around the world through training and mutual learning.
Tostan’s mission is to empower communities to develop and achieve their vision for the future, and to inspire large-scale movements that lead to dignity for all. Since its founding in 1991, Tostan’s flagship program, the Community Empowerment Program, has supported community-led impacts in education, health, economic empowerment, governance, the environment and many other areas. Tostan has taken particular pride in playing an important role in the large-scale empowerment of women and girls, the community-led abandonment of harmful practices such as female genital cutting and child marriage, and the expansion of the ‘partnership between local community leaders and local government generating sustained change.
Tostan has also built and scaled a platform to share its work with other organizations and welcomed more than 900 development professionals and local leaders from 49 countries in Africa and around the world to participate in its model. Tostan’s global efforts to advocate for community leadership, empower education and other critical issues have shaped development approaches, policies and priorities at many levels.
In an increasingly complex and challenging global context, Tostan feels a compelling urgency to build on this 32-year legacy to support community well-being in new and greater ways. At the beginning of 2023, Tostan will launch its strategy until 2030: In partnership for the well-being of the community. Developed in collaboration with partner communities, local and national governments and supporters around the world, this strategy will support advances in community wellbeing by engaging new community groups, deepening connections and resources at the grassroots level. local and catalyzing the wider ecosystem of actors that support communities. Partnerships – with communities and with key players in their ecosystem – are at the heart of realizing this potential. For more information, visit: www.tostan.org
Position Summary
The Senior Communications Officer (SCO) will be a creative, highly organized individual with experience in digital communications and marketing. She/He will be inspired by Tostan’s ambitious new strategy and contribute to the advancement of our communications in line with this strategy. With knowledge and experience in implementing fundraising communications, this individual will bring experience and enthusiasm to our thriving organization. You will have the ability to build relationships with colleagues from different cultural and professional backgrounds, and will be able to follow processes and work flexibly and creatively when necessary.
Overview of the role
Reporting to the Head of Communications and working closely with the Partnership team, the Senior Communications Officer is responsible for overseeing and implementing Tostan’s communications strategies, with a specific focus on key stakeholders (philanthropy, partners institutional, etc.). With a primary emphasis on digital communications and email marketing, the person in this role will generate creative ideas to enhance Tostan’s presence and reputation across digital platforms. They will identify opportunities to deliver Tostan’s messages to key audiences in innovative ways that align with the organization’s goals, always prioritizing communities at the core of Tostan’s work.
Key Responsibilities
Under the supervision of the Chief of Communications, the Senior Communications Officer (SCO) will:
general
Work closely with the philanthropy and resource development teams to ensure consistency in messaging and branding across all communications materials; Develop and lead the implementation of communication strategies of sister organizations in other countries; Develop and maintain communications with stakeholders (donors, partners, etc.) through social media and newsletters, creating promotional assets as needed; Develop and implement communication plans for events/campaigns related to philanthropy, resource development and influence, etc.; Develop and implement Tostan’s email marketing strategy for external and internal purposes; Develop and implement comprehensive communication plans (including digital) for specific projects/events; Work closely with the Comms Associate and Creative Content Associate to produce communications materials to support other teams within the Partnerships Department, as well as the Program Leadership Team (PLT) and TTC: Collaborate closely with the Coordinator of the community of practice to identify relevant content.
Digital communications and media relations
Lead the implementation of Tostan’s social media strategy to increase engagement with Tostan’s online community; Work closely with Comms Associate and Creative Content Associate to produce engaging social media content for audiences (including philanthropic and institutional partners); Contribute to the implementation of the website redesign project; Support in updating the content of the website through the Content Management System; Oversee and lead the identification and collection of communications content, such as photographs, short videos, interviews with staff and community members, for use in internal and external communications; Write blog posts, newsletter articles and other donor/institutional partner engagement pieces; Lead the production of key media content/assets (press kit, press release, commentary, etc.).
This list is not exhaustive, the Senior Communications Officer (SCO) will be called upon to perform any other function that may be assigned to him in relation to his skills or position.
Key relationships
Direct line manager: Head of Communication
Peer (within the Partnerships Department)
Senior Philanthropy Officer*
Institutional Associations Officer*
*Currently recruiting
Location: Thies, Senegal
Key qualification required
Education:
● Master’s degree in Communication or relevant field is welcome and preferred
Language skills:
Fluency in French (oral and written) is required; Fluency in English is required; Knowledge of a local language in which Tostan works is welcome.
Knowledge and experience:
More than five years of experience in communication; Experience working in a context of development and/or organization of the social sector; Experience working on fundraising communications; Professional experience using and leading other key communication technology tools, such as web-based project and content management systems, social media tools, and search engine optimization; Ability to build strong relationships with global partners, with evidence of partnerships working to achieve high impact.
Soft skills (characteristics)
Enjoy working within a small mission-driven NGO environment; An inspiring professional, strategic in perspective and pragmatic in operation; Ambitious with a sense of urgency and passion, along with personal credibility; Inspirational, inclusive, resilient, highly self-motivated and detail-oriented; Excellent communication, interpersonal, analytical and written communication skills with an exceptional ability to communicate complex information in clear and simple language; Appreciates the opportunity to transfer knowledge and collaborate, as well as lead, manage, coach and mentor teams and individuals; Ability to establish strong working relationships, both face-to-face and virtual. Team player, comfortable working with multiple deadlines, under pressure and in a multicultural environment; He believes strongly in Tostan’s mission to empower communities to develop and achieve their vision for the future and inspire large-scale movements that lead to dignity for all.
Type of contract: local contract
Initial date: February 2024
Our team is made up of people who believe strongly in Tostan’s mission to empower communities to develop and realize their vision for the future and inspire large-scale movements towards dignity for all.
Vision, Mission, Values, Problem Definition
vision
Dignity of all
mission
Empower communities to develop and realize their vision for the future and inspire large-scale movements towards dignity for all.
Values
Love – integrity, respect and humility – learning and innovation – sustainability – partnerships – and dialogue
Definition of the problem
The lack of success in empowerment and non-formal education, compounded by poverty and deeply entrenched social norms, created an environment that did not adequately prepare individuals and communities to realize their own vision of well-being. Sustainable communities
How to apply
Email your resume, cover letter, and scans of your diploma and certificate of education and training to hr@tostan.org.
Send an email with “SCO2024” cited in the matter. We will accept applications until December 25, 2023. Incomplete applications will not be considered.
Tostan is an equal opportunity employer. We evaluate all applications in accordance with legal standards and without regard to race, religion, age, gender, national origin or disability.
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