The global iGaming industry’s leading platform provider SOFTSWISS says it recently completed the migration of a major online operator with more than 1 million players to its platforms in less than five hours.
The project, SOFTSWISS explained, was particularly complicated because it involved the migration of players not only to the SOFTSWISS Casino platform, but also to SOFTSWISS Sportsbook.
The successful migration was achieved thanks to the well-proven methodology employed by the SOFTSWISS team, which considers technical, business and user perspectives, the company added.
Technical aspect
The challenge in the migration process revolved around transferring a large amount of data. In this case, the SOFTSWISS Casino Platform team migrated about one hundred terabytes of information without any loss, ensuring its integrity and security. Rigorous testing at each stage allowed the company to make the transition with minimal downtime.
“Another technical challenge we faced was the high customer load,” said Vitali Matsukevich, COO of SOFTSWISS.
“When launching a new project, traffic comes to the casino gradually, but during the migration, a large number of players access the site simultaneously. The amount can even be higher than the average load of the previous casino due to the increase of interest in exploring new offerings. Thanks to the quality of preparation, the launch also went well.”
Player support aspect
From the players’ point of view, the main goal of any migration is to improve the game experience. The SOFTSWISS team aimed to perform well at all stages, from preserving the same passwords to strengthening player support during the first days after the transition.
“In addition to their regular duties, support specialists carefully collected player feedback,” Matsukevich said. “This was necessary to create a list of improvements that would be implemented in a short time.”
Business aspect
During the migration process, several business challenges arose. One such challenge involved the efficient transfer of content, a critical task for software providers and operators. The main goal was to migrate all pages without affecting their Google search rankings, as this greatly influences traffic generation.
The content management system (CMS) of the SOFTSWISS Casino platform facilitated the migration of thousands of pages and maintained the existing search engine optimization strategy, ensuring a smooth transition to the new platform without any loss of traffic .
“We have refined our migration process and assembled a highly skilled team to ensure a smooth and efficient transition for our customers,” explained Matsukevich.
“Another success story highlights our commitment to providing exceptional service and delivering a top-notch gaming experience. From a business perspective, migrating existing projects to our platform improves their stability and performance, which which ultimately translates into better player satisfaction and greater revenue opportunities.”
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