CANTON, Ohio – Innis Maggiore announced this week the hiring of Janice Becker as Director of Media.
Becker will lead the advertising agency’s media-related activities, including strategy, research, planning, buying, negotiating and reporting. He will also lead the digital marketing team, which includes search engine optimization, paid search, content marketing, programmatic, marketing automation and social media.
She brings more than 20 years of sales and marketing experience to Innis Maggiore, most recently as regional director of digital sales for USA Today/Gannett. There, he was responsible for strategizing and executing marketing efforts in five cities across three states while developing, implementing and optimizing multi-channel advertising efforts. He previously served as marketing communications manager for Sinclair Broadcasting Group.
Becker is certified in Google Analytics, Google Analytics Advanced, Google Search and Google My Business, and earned recognition as an expert in digital sales.
Copyright 2022 The Business Journal, Youngstown, Ohio.
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