Google still has richer results and structured data support for Google Search results that you can take advantage of: rich vacation rental results. If you have a website that displays vacation rentals, you may want to consider adding this new markup to your listings. “Today, we’re announcing a new and easier way for vacation rental integration partners to provide listing data to Google.”, Google he wrote.
Vacation rental rich results. The new supported rich vacation rental results allow you to add markup to your pages that helps Google determine whether these vacation listings should show up in Google Search and what data it can use to add to its search results . Google can display your location, prices, images, reviews, ratings and more.
Here is an illustration provided by Google of rich results in Google Search:
Structured vacation rental data. Google published its structured data white paper this way, which explains how to implement this markup on your pages. “When you add structured data to your vacation rental listing pages, Google Search can display your listing in a more complete way. Users can see listing information such as name, description , images, location, rating, reviews and more directly into search results,” Google wrote.
Supported fields include place fields, images, latitude and longitude, name, address, ratings, brand, check-in and check-out times, amenities, and many other fields.
Google explained that you can now deploy structured data markup on the pages of your site to be eligible for this rich result. There is already an existing one feeding method which “remains a good choice for large partners and those with many domains and brands,” Google added. But for “smaller partners, including property managers who prefer simpler setup and maintenance,” Google recommends this structured data.
New reports Google has added new Google Search Console and rich results reports. Inside Search Console is a new one rich results report on vacation rentals. This report will help you monitor and correct the validity of your vacation rental’s structured data.
Here’s what it looks like:
The Rich results testing tool also updated to support this new markup:
Why we care If you offer vacation rentals and haven’t yet integrated with Google’s feed method, you may want to consider adding this structured data. Rich results generally help improve Google Search click-through rates on your listings. You can always monitor the results and decide whether or not it improves your conversion rates at a later date.
Google has added a bunch of new rich results recently, while also removing some older ones. Google has recently added organization and discussion forum branding and public profile branding.
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