The new program is specifically designed to incorporate AI functionality into marketing workflows, removing the barrier to experimentation and disrupting the traditional hour-based model with a move toward value-based pricing.
jasper, an end-to-end AI co-pilot for better marketing results, introduces the launch of its Solution Partner Program. The advancement of generative AI has come with both opportunities and risks for traditional marketing agencies. Jasper’s Solution Partner Program, which will be the first of its kind for generative AI companies, will work with marketing agencies as they evolve their service offerings, AI expertise and pricing structures. One of the first models to emerge from the program is the evolution from an hours-based approach to a value-based approach to how services are priced and delivered.
“Marketing agencies have always been early pioneers in emerging technologies, and we’ve also seen them lead the discourse on responsible AI. But this isn’t just a new tool, AI will bring major changes to the way marketing agencies structure their work, they charge for their services and advise the companies,” he said. Al Biedrzycki, Director of the Solutions Partner Program. “We’ve found a collection of early leaders who are shaping how the future marketing agency will operate, and we’re excited to launch a program that could be a model for how the agency world evolves.”
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The program, which has been in a pilot phase for several months, works with marketing service providers to develop their AI strategies and in-house expertise. After training on Jasper’s co-pilot, security standards and the responsible use of AI with client work, marketing agencies in the program can pass a certification and become Jasper partners. Once partners, marketing agencies are offered a revenue share model of up to 50% for all clients they introduce to Jasper and become business clients of Jasper. Jasper will also leverage the solution partner network when referring clients to agencies with expertise in AI strategy.
The program will help marketing service providers change the way they manage and track customer impact, focusing on value delivered in hours. Early solution partners have been able to deliver work 50% faster, improving content production margins by nearly 50% by integrating generative AI into their service offerings. They’ve also found better alignment with their clients’ messaging because by working together with Jasper Copilot they can automatically root all content produced with the client’s brand voice, style guide and company know-how.
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The program promises a multifaceted opportunity for service providers. As businesses around the world strive to understand how AI can deliver value to their customers, a trusted Jasper Solutions partner can guide them through the complex landscape. Partners can provide invaluable support in areas such as implementing and optimizing the Jasper platform, aligning it with the company’s brand voice, and using Jasper to deliver marketing results on behalf of a client, wherever they customers create content. People-led services such as style guide creation, brand strategy and technical implementation will continue to play a vital role. Marketing agencies can also provide guidance as marketing strategies such as search engine optimization will evolve dramatically in the coming years.
The Solutions Partner Program has launched with more than 20 certified partners enrolled, including Intelligent Demand, Intercept and The Pedowitz Group.
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Andre Aumanaging partner at Intercept, shares his enthusiasm for the program, saying, “We’re excited to put Jasper at the heart of our AI offerings. As an agency specializing in the technology sector, we knew from the start that AI would transform the marketing and that mastering it would require the fusion of human ingenuity and AI-assisted production. With Jasper, we can do just that, delivering higher-impact marketing content for our clients with efficiency, accuracy and scale.”
[To share your insights with us, please write to sghosh@martechseries.com]
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