Search engine optimization is one of the most important marketing concepts for any business. There are tons of factors to consider when crafting your strategy, from keyword selection to establishing authority. So how can you combine these methods to create a winning SEO strategy for your business? Members of the online small business community share their best tips below.
Establish a topical authority and rank high in your niche
Websites recognized as experts on a specific topic tend to rank higher in search results. So how do you establish topical authority? learn more in this post by Erik Emanuelli. Then visit the BizSugar community to see who the members are saying.
Stay up to date with the latest SEO trends
SEO techniques are constantly being adjusted due to changes in platforms and algorithms. Therefore, keeping up with trends is paramount. In this Search Engine Land post, Sam Hollingsworth details how to keep up with the latest trends in this ever-changing industry.
Increase your search traffic with these easy SEO tips
Improving your SEO doesn’t have to be complicated. There are tons of easy strategies you can use to start getting results right away. Take a look this 99signals message from Sandeep Mallya for tips.
Avoid these problems when you develop a website that is optimized for search
If you want your website to rank well in search results, you need to avoid common problems that can flag your content in searches. Unfortunately, there are many mistakes that keep small businesses out of these top results. Cezary Dobrowolski lists several potential issues to consider in this Ideamotive post.
Try these link building strategies that really work
Link building is a common strategy used by businesses to improve SEO. But some methods have more impact than others. learn how to really improve your SEO with link building in this Platter of Gold post by Anthony Williams.
Understand the value of your pages per session metric
Understanding your website analytics can dramatically help you improve SEO and drive more traffic. But some metrics, such as pages per session, often leave small business owners guessing. To find out what is a good value for this important metric, read this Independent Analytics publication by Ben Sibley.
Stand out with Google’s new search tag features
Google recently rolled out some new features aimed at helping small businesses stand out in search results this holiday season. In this Search Engine Journal post, Matt G. Southern pass over the new capabilities and how they might affect your SEO strategy.
Find new keywords for your site
The keywords you focus on on your website can have a huge impact on the success of your SEO strategy. If you think it’s time to find some new ones, read on the tips in this Semrush post by Dana Nicole.
Consider the most common types of eCommerce backlinks
Backlinks can improve the SEO success of any website. But they are often especially important for e-commerce businesses. In this post, Neil Patel contours several of the most common types for e-commerce business owners.
Get SEO traffic without ever ranking
Ranking high in search results is often a primary goal of a company’s SEO strategy. But it’s not the only way to bring new traffic to your site. In this search engine post, Daniel Tannenbaum shares several strategies to help you attract new visitors even if your site is not ranking.
If you’d like to suggest your favorite small business content to be considered for an upcoming Community Roundup, please send your news tips to: sbtips@gmail.com.
Image: Envato Elements
[ad_2]
Source link
