Accenture is a leading global professional services company, offering a broad range of services and solutions in strategy, consulting, music, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions, supported by the world’s largest delivery network, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for its stakeholders. With 738,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.
Accenture Song is the world’s largest technology-driven creative agency. It is also one of the most innovative and fastest growing [Email Address Removed]With the feel of a start-up with the advantages of being a global player, Accenture Song truly has a diverse and multi-talented team. We are now strengthening our highly qualified team and are looking for people with technical and management skills, and a desire to develop and deliver digital solutions and transformation.
We are looking for an experienced and dynamic person to fill the role of data analyst in our company. The ideal candidate will have a proven track record in development (ie successfully building and leading cross-functional teams while driving innovation in software engineering, business technology, marketing technology, and sales and service technology. This role requires a strategic thinker with exceptional leadership skills). and a deep understanding of customer-focused technology solutions, particularly in a consulting context.
Responsibilities (include but not limited to):
Weekly and monthly reporting of information (Excel, BI tools, Analytics) Analysis of website behavior and customer experience Data consolidation and validation. Coordination of tags, tracking of parameter implementations. Creation and completion of multivariate and A/B testing documents (from hypothesis generation to influencing creatives to identifying success metrics) and post-test analysis. group members Effective and persuasive presentations (verbal and written) to project teams and business leaders that improve customer experience and impact performance strategies. They provide strategic assistance to data analysts to produce marketing dashboards using Google Data Studio; Board; Power BI; Excel and various APIs (i.e. Google Analytics) Ability to design A|B tests and interpret results using testing tools such as Google Optimize or Optimizely to recommend next steps to business owners
qualifications
Qualifications / Experience / Skills:
Bachelor’s degree in statistics, mathematics, economics, marketing, business analytics, data science, psychology (preferably with honors or master’s) or a related field or equivalent work experience. A detailed understanding of the types of customer data from 0 to 3rd, as well as understanding how to capture this customer data and how to access this experience working with marketing technology platforms to deliver specific personalization Customer Data Platform Management 2 to 5 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research 2-5 years of experience using web analytics tools such as Google Analytics, Google Data Studio, Google Optimize, Full Story, Optimizely or other 2-5 years of experience providing relevant marketing analytics with experience in online marketing, advertising, PPC, SEO, SEM, e-Mail Marketing and/or e-tailing Strong skills to work within Excel with large data sets and using pivot tables and lookups 3 to 5 years of experience in business analysis in large companies with multiple functions / business units preferred 3 to 5 experience in SEM Strategies (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) (and a minimum of one year experience measuring the success of SEM/PPC and SEO campaigns / efforts)
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