Geeky Tech, a global SEO PPC digital marketing company with offices in Guildford, UK, has published a post on the transition from Universal Analytics to the new Google Analytics 4.
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Geek technologya digital marketing agency specializing in search engine optimization (SEO) and paid media (PPC), has published a post on how businesses can optimize the transition from Google Universal Analytics (UA) to Google Analytics 4 (GA4).
In the new report, Geeky Tech notes that this transition is critical to avoid any reporting gaps when UA is discontinued in 2023. Introduced in 2012, UA has become the standard tool for marketers digital tools to track and measure user behavior. However, it is based on an increasingly outdated measurement methodology, which is why it is being replaced by GA4.
The Geeky Tech report offers five specific tips for switching to a Google Analytics 4 account. While the basic information is available directly in Google’s GA4 Migration Guide, Geeky Tech’s tips will speed up the transition and ensure that reports they are configured in the way that makes the most sense for an individual company.
Each tip is explained in depth through step-by-step instructions and how-to videos, with reference links where appropriate. The post starts with the most important step in the process, setting the data retention period, and continues with information on how to add filters, link to the Google Search Console, enable Google signals, and set up conversion events.
Geeky Tech was originally formed to provide outbound marketing services via email and SMS. However, the team quickly realized the importance of SEO and PPC. While several agencies offered these capabilities, the Geeky Tech team realized that most did not understand how SEO and PPC worked and how they could be more effective.
As a result, Geeky Tech decided to build its in-house workforce of professionals who would focus on the elements that drive the digital marketing process, with a focus on keyword strategy and paid advertising. By following this methodology, the Geeky Tech team has gained SEO and PPC expertise and helped clients achieve web traffic increases of up to 700% and ad conversions of up to 1400% within 12 months of implementation .
“We would have been buried in the obscurity of the Google page if it weren’t for Geeky Tech’s help,” said Rick Brownlow, CEO of one of Geeky Tech’s client companies. “We are very grateful to have invested in the right SEO company to help us reach the right customers.”
Geeky Tech serves customers worldwide and has offices in the UK and Los Angeles.
More information about the company is available at
Conctact information:
Name: Ben Hawkshaw-Burn
E-mail: Send an email
Organization: Geeky Tech
Address: Parallel House 32 London Road, Guildford, Surrey GU1 2AB, United Kingdom
Telephone: +44-20-3800-1212
Website:
Post ID: 89081421
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COMTEX_414375200/2773/2022-09-14T02:05:16
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