Veteran marketing and sales leader Blaine Clapper joins Pittsburgh Internet Consulting, Inc. as partner and director of marketing

Clapper brings more than 30 years of experience to PIC’s innovative “Walk With You Marketing” service

PITTSBURGH, Pa., Sept. 15, 2022 (SEND2PRESS NEWSWIRE) — Pittsburgh Internet Consulting (PIC) today announced the addition of Blaine Clapper to its experienced marketing consulting leadership team. Clapper joins PIC following his previous roles as Director of Marketing at EnergyCAP, LLC and Senior Director of B2B Marketing at AccuWeather, Inc. He will be based in State College, PA and will report to Robb Luther, Vice President of Business Development.

Prior to joining EnergyCAP in 2008, Clapper led strategic marketing consulting services at State College-based marketing agency Lazerpro Digital Media Group, Inc., where he served as vice president for seven years. He holds a BA in Marketing from Pennsylvania State University and an MBA from the University of Pittsburgh’s Katz Graduate School of Business.

As PIC’s chief marketing officer, Clapper will lead the company’s internal marketing strategy and initiatives and also serve as a marketing and sales consultant to PIC’s rapidly expanding customer base of growth-focused companies . Clapper will take a lead role in the development and delivery of new consulting offerings, including Voice of the Customer research and CMO-as-a-Service.

“Blaine is a welcome and needed addition to our team,” said Robb Luther. “We’ve always strived to lead by example with our own marketing and show our current and potential clients how to achieve great results. PIC has built a strong brand reputation and many valuable customer relationships over the past two decades, and I am excited to have Blaine take the helm, not only to promote PIC, but also to provide strong leadership, vision and planning for strategic marketing. to our customers. His leadership qualities and previous experiences are in sync with PIC’s culture and dedication to long-term client relationships, and we know Blaine will make a huge positive impact.”

Founded in 2001, PIC seeks to forge a long-term strategic marketing partnership with each client, leveraging the knowledge and experience of the PIC team to achieve each client’s marketing and sales goals. PIC’s marketing experts collaborate with the client’s existing marketing team and leadership to develop a strategy and tactical roadmap, and then, through their unique Walk With You Marketing™ approach, work closely with each client to execute effective data-driven marketing initiatives.

“I am very excited to join the PIC team and look forward to contributing,” said Clapper. “I have always enjoyed helping growth-oriented companies build their brand and establish effective marketing and sales foundations, setting them up for long-term success. I am grateful for the opportunity to do what I I enjoy working with the highly skilled and customer-focused PIC team on a daily basis.”

PIC President Jeff Schroeffel shared his excitement about what the addition means for PIC customers. “Blaine is an incredible addition to our team. I have worked with him during our time together at Lazerpro and as a PIC client on several occasions. He is a talented marketer and will immediately benefit our clients. Blaine embodies the core values of PIC and this makes PIC a stronger agency from today.”

PIC’s comprehensive marketing solutions are fully customized for each client, based on personal and highly collaborative relationships, and include the right marketing mix from PIC’s broad suite of solutions:

* Lead generation campaigns: inbound, outbound and account-based marketing (ABM)

* Design, development and promotion of websites

* Search Engine Optimization (SEO)

* Pay Per Click and Search Engine Marketing (SEM)

* Content development based on buyer personas

* Marketing on social networks

* HubSpot® onboarding, consulting and training

“It’s clear that Blaine is driven by PIC’s mission and is excited to help us and our customers grow,” added Luther. “I’m excited about what our team will do together.”

About PIC:

Pittsburgh Internet Consulting, based in Pittsburgh, PA, is a full-service growth marketing agency, serving local, national and international organizations in need of a strategic and comprehensive marketing strategy. For over 20 years, PIC has helped businesses of all sizes create and execute digital marketing strategies focused on generating leads and acquiring and retaining new customers, all with a focus on maximizing ROI.

To learn more about PIC and request a free evaluation, visit or call (412) 324-3121.