As marketers look to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having delivered positive results so far in 2022.
Recently growth bar released the results of their “State of Content Marketing and SEO in 2022” survey and data suggest that 90% of marketers now consider SEO to be in the top three marketing channels. Specifically, 91% of B2B marketers also cited SEO as one of their top three digital marketing channels.
Looking ahead to 2023, around 72% of respondents said they expect SEO to have more impact. Additionally, B2B marketers stated that they believe SEO will have more of an impact in 2023 than in 2022. As a result, 47% of respondents stated that they intend to invest more in SEO next year than before the last 12 months.
Finding B2B Marketing Success with Social Media
While SEO continues to provide a positive return on investment for B2B marketers, previous research suggests that social media is also delivering significant results, especially in terms of revenue.
Wpromote released their “2022 State of B2B Digital Marketing” report and the statistics indicated that when it comes to generating revenue, the majority of B2B marketers (50%) say that social media is their most important digital marketing channel effective It is followed by content marketing (47%) and email (41%).
Looking ahead to next year, 52% of B2B marketers intend to increase their investment in social media. About 47% named social media as one of the top five tactics.
[ad_2]
Source link
