What is SEO?
If you are an SEO beginner, you want to learn more about SEO, the first place you should start is what is SEO. SEO, or search engine optimization, is the process of optimizing your site so that it ranks better on search engine results pages, or SERPs.
What does it mean? This could involve anything from reducing the size of photos so your site loads faster, it could be creating content for your website or guest posting, it could be analyzing your site to fix broken links, or direct visitors to pages that are most popular. . Basically, anything you do to improve your site’s ranking is considered SEO.
Why is SEO important?
The next question you might have would be, “why is SEO important?” or “why should I bother with SEO?”. This is a great question, as many new website owners don’t know how much work is required to get their website on the first page of the SERPs.
The main reason why search engine optimization is so important is that it is the only way to increase the visibility of your site, which in turn increases the amount of organic traffic you receive. You might be thinking, “well, I could just drive traffic to my social media pages,” and you might, but that’s SEO, too, and that kind of traffic is unreliable and short-lived unless you’re a big brand.
What should you focus on?
Now that you have a solid idea of what SEO is and why you should be focusing on it, it’s time to take a look at what you should be focusing on. The good news is that there is a sort of hierarchy in the things that require your immediate attention.
The list of things would look like this; crawlability, great content, optimized keywords, amazing user experience, more great content, URLs, descriptions and titles you use, and snippets for search engines. Focusing on these things in that order will create a good foundation for your site to receive organic traffic in the future.
Create great content
As mentioned above, great content is one of the first things you’ll need for any SEO strategy. What counts as “content”? Many things, such as podcasts, videos, images, blog posts, count as content.
The main reason why you should create great content is because you need to answer the search queries of search engine users. This is the function of a search engine; to answer user search queries. The second reason you should create quality content is that other websites will want to link to your content or your site, which will be discussed below.
Get quality links
Finally, acquiring high-quality links is one of the most important things you should incorporate into your SEO strategy. Back in the day, websites could get any link under the sun and increase their rankings. However, with recent updates to search engine algorithms, backlinks now need to be of the highest quality. This is mainly to prevent abuse; Link trading and selling raw links in bulk were popular methods for sites to improve their rankings.
Why should you focus on high quality links? Because these are the links that will allow your site to gain authority. Backlinks are a badge of credibility. The more backlinks you have, the more search engines will assume your content is informative and credible, increasing traffic and increasing your rankings.
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