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You are an entrepreneur. You’re looking for ways to boost your platform and draw attention to yourself and your emerging brand. As a culture, we tend to elevate authors as titans of thought who have achieved what few others ever do. So writing and publishing a book can be the perfect answer to establishing yourself as a credible thought leader. Books are unique marketing vehicles, and for some authors, they even become a source of additional income. According to data collected by Publisher’s weekly, last year was a record year for book sales. Readers can’t seem to get enough. Now may be the perfect time to write and publish your book.
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Writing and publishing a book seems like a no-brainer, right? It can be a challenging and rewarding journey, and it can even skyrocket your career as an author. Here are five reasons why entrepreneurs should consider writing a book:
Related: How to write a book (and actually finish it) in 5 steps
1. It can establish you as an authority in your industry
The most important factor in building credibility is how others perceive you. Employers often use social media, blogs, and even podcasts to affect how people think about them. But publishing a book can amplify your voice in other important ways. A book can establish you as an expert in your field and build instant credibility. Credibility also has the power to create discovery. When potential customers perceive you as credible, they are more likely to approach and engage with you. Writing a book is an excellent way to deepen your knowledge and ensure that you are an expert in what you bring to your audience.
2. You can generate an additional stream of steady income
While it’s true that most authors can’t quit their day job and live off the royalties of their books, a smart entrepreneur can find ways to generate new revenue streams from a book . When you publish a book in multiple formats, including print, e-book, and audio, you can benefit financially from Amazon and other booksellers. There are also many other ways to make money from a book, and usually a lot more money than you would make just by focusing on selling your book. For example, you can use your book to host seminars and workshops, create a mastermind group, launch a coaching business, and more. Entrepreneurial authors find multiple ways to double their income when they publish a book.
Related: 5 Strategies for Writing a Book That Will Build Authority
3. A book is a versatile marketing tool
As entrepreneurs, we struggle with the daily challenge of making our voices heard in a sea of distractions and noise. It’s never easy and it can get expensive. Writing and publishing a book can help break through the noise, and once you’ve covered your publishing costs, the publicity generated is free. Amazon and other booksellers will do the work for you by posting about you and your book on their individual platforms. You can also use your book as a premium offer to acquire leads and use it as a prize in a contest or crowdfunding campaign. Think of your book as your business card and watch your customer base begin to grow.
4. Your SEO value will increase
When you publish a book, search engines will automatically include it in their algorithms because it will be published on dozens of high-traffic websites, including Amazon.com, Barnesandnoble.com, and Walmart.com. Don’t be surprised if you find your name popping up all over the search engines. Good search engine optimization (SEO) is an important part of an entrepreneur’s challenge when it comes to getting noticed. Users trust search engines, and reaching the top spot in search engine rankings tells searchers that you are credible. The higher you rank in the results pages, the more clicks, traffic and customers you will generate.
Related: The World’s Best Marketing Tool: Writing a Book
5. It will be part of your legacy, even long after you’ve retired
Being an entrepreneur is hard work, and once you’ve achieved some success, you often want to find ways to help family, friends, and sometimes colleagues. You want to inspire and influence them with the entrepreneurial legacy of your work. At its best, your story will convey your wisdom in a way that inspires and guides those who come after you. Well written, it will reveal not only your triumphs and joys, but also your fears and failures. Your legacy in a book can be one of the greatest gifts you’ve ever given your loved ones, friends, colleagues, or those you’ve mentored.
While you may not become the next Malcolm Gladwell or James Clear (both #1 bestselling business authors), you can realistically reach people you would never reach otherwise. At the very least, becoming a published author will be an unforgettable journey that you will always be proud of.
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