Browser extensions are essential tools for search engine optimization. I use them every day to save time and increase productivity.
I’ve covered my favorite Chrome extensions for keywords, authority, and analytics. What follows are my favorites for on-page auditing: finding errors, identifying areas for improvement, and analyzing competitors. All are free.
Ladies Link
Free Backlink Checker is available for Chrome i firefox. This free extension scans a page for links and generates a report containing:
Internal and external links, anchor text for each link, target root domain of each link, link status (broken, unverified), Nofollow attributes.
I use Free Backlink Checker to extract all the links and export them to Excel for further analysis, such as sorting by domain and header status. The extension also displays the HTML code of any link when hovering over it.
Free Backlink Checker scans a page for links and generates a report with the details. Click on the image to enlarge it.
Broken Link Checker is another option. It is also available for Chrome i firefox.
I usually use a web crawler to find broken links. But a crawler doesn’t identify a specific link, only the page, which makes it difficult to find and fix, especially when the link is in a huge navigation menu.
Browser-based link checkers make it very easy to color-code the links on your page based on their status.
Browser-based link checkers, like this Broken Link Checker example, code links on the page based on their status. Click on the image to enlarge it.
Broken Link Checker runs its report by default when a page loads, which is overkill for me. Check out my links, another Chrome extension, only runs when its icon is clicked in the address bar. It also color-codes redirects, which, like broken links, need to be fixed.
Check my links also color coded redirects. Click on the image to enlarge it.
Keyword highlights
I prefer to identify keywords on a page Highlight the magic for Chrome and Highlighting multiple keywords for Firefox.
Desktop browsers will highlight keywords specified on a page using Ctrl+F (PC) or CMD+F (Mac). But there is no easy way to differentiate between word variations (plural and singular) or sentences with varied word sequences (“the blue shirt” vs. “the shirt is blue”).
Highlight magic and Multi-keyword Highlighting, check different words and combinations, all identified with unique colors. It’s useful for spotting over-optimization, such as using too many of the same keywords (stand-alone or in phrases) and for analyzing competitor priorities.
Highlight Magic (shown here) and Multi-Keyword Highlighter check different words and combinations. Click on the image to enlarge it.
Text optimization
TextOptimizer is available for Chrome. The extension analyzes a page, extracts the main keyword and suggests related concepts to improve the relevance of a targeted search query.
TextOptimizer assigns an overall score, which I don’t focus on. But I often use suggestions to improve a page’s ranking for a topic.
TextOptimizer assigns an overall score (59% in this example) and keyword suggestions. Click on the image to enlarge it.
Nofollow highlighters
NoFollow, an extension, has Chrome i firefox versions Highlight nofollow links on any page, useful for tracking internal and external link equity and spotting wrong nofollow attributes.
NoFollow is especially useful for old websites that use the now ineffective “PageRank sculpting” and for older WordPress plugins that used the tactic.
However, only the Firefox version of NoFollow checks for nofollow meta tags. To check in Chrome, try this Link redirect traceanother extension, which also tracks Robots.txt indexing status and crawl errors.
No “running” NoFollow trace and link redirection. Both automatically highlight nofollow links on a page when loaded in a browser.
Structured data validators
Ryte Structured Data Helper is a chrome extension. I often use it to check structured data from rich snippets in organic search results. I then copy and paste the markup into Schema.org validator to understand the implementation.
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