Google is releasing the September 2022 Core Update, which is expected to take about two weeks to fully roll out. This update follows the useful content update The search giant launched just a few days ago, which completed its launch last week.
The latest core update in their long list of updates
Google announced the release of its broad core update on Twitter and said it would update its ranking release history page once the rollout was complete.
Today we released the September 2022 core update. We will update our ranking post history page once the release is complete:
— Google Search Central (@googlesearchc) September 12, 2022
The last core update was the broad core update of May 2022, which was significant and fast. Websites witnessed high volatility and larger swings after this update. Firms also felt strong tremors during the launch. Before that, there were a number of core updates, including the November, July, and June 2021 core updates, and the December 2020 core update, among others. The December 2020 update was also important and was a wake-up call to website owners and marketers to take content quality and relevance to the next level.
Google has not confirmed how the latest core update will affect search rankings in different languages and around the world. However, according to a recent tweet by Danny Sullivan, public link for Google Search, the core update could make the useful content update more visible.
Maybe the helpful content signal alone wasn’t enough to tip the scales and make a difference in someone’s particular situation, but when we do other updates (basics, product reviews), it might add to it and be more meaningful …
— Danny Sullivan (@dannysullivan) September 6, 2022
What you should know about core updates
Google continues to release some minor changes designed to improve search results on a daily basis. Most changes are not noticeable. When there are some notable updates where site owners and content producers need to take some action, Google tends to confirm them, sometimes well in advance.
However, a few times a year, Google makes some extensive and significant changes to its search algorithms and systems. These are called core updates. While these updates are designed to present relevant and authoritative content to people, they also affect Google Discover. Google confirms these updates as they produce some very noticeable effects. For example, websites may notice gains or drops during these updates.
See more: Google to penalize content creators who misuse web stories
What you can do if you are hit
According to Google, if your ranking is affected, there may not be any specific action you can take to get it back. In fact, sometimes getting hit doesn’t necessarily mean there’s anything wrong with your page. The search engine giant also says that core updates don’t target specific sites or pages.
That said, Google lists a few things that site owners and content producers can focus on. For example, they can focus on improving the quality of the content. Companies can respond to few questions and see if something needs to be improved.
Google also says that businesses may see some recovery between core updates. But the biggest change they would see would be after another core update.
Why this is important
As mentioned above, when Google releases a core update, many businesses see their page rank suffer or improve. Keeping up to date with when Google is making changes to its algorithms and systems can help you prepare for the impact. Now that you know Google is rolling out its September 2022 core update, take a close look at your PageRank and analytics to see if there are any big changes in the coming weeks.
Has your page and site ranking taken a hit due to a basic update? What steps have you taken to recover? Share with us at Facebook, Twitteri LinkedIn.
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