In June 2022, Cogwheel Marketing founder Stephanie Smith debuted Cogwheel Analytics in the HFTP HITEC e20X Entrepreneur Startup Pitch Competition.
In a rigorous 4-minute speech, Stephanie shared with the hospitality industry the vision of her digital marketing and reporting BI (business intelligence) tool for hotels. The judges then had 4 minutes for Q&A with each presenter.
How the Hotel Marketing BI Tool Works
Designed for legacy property users, it provides both aggregated legacy property data and individual hotel data. Separate the data into these digital marketing disciplines to try to analyze your total online presence:
Brand.com / website metrics including Channel Mix. Sourced data and paid media metrics from top referring domains, including travel ad metrics from Expedia, Koddi, Google Ads and display reviews, including review volume and responses by channel, analysis of feelings and comments. .com Stats: COMING SOON! Search Engine Optimization and Google My Business Metrics – COMING!
Cogwheel Analytics aggregates reserved data from various sources to collect highlights from website performance, paid media and advertising campaigns, review analytics, social media, and online travel agency data points .
Currently, the platform can support most major hotel brands as well as independent hotels.
Going forward, Cogwheel Analytics aims to provide benchmark KPIs for hotel marketing, similar to a hotel STR report.
Check out the 4-minute presentation
Good luck to the other 7 finalists who took part in the competition: discover, beach, hconnect, OTA savings, RobosizeME, TipQuik, UpStay
Get a demo
For more information, see our Cogwheel Analytics BI tool or apply to demonstration
Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
[ad_2]
Source link
