![Make the balance. Achieve maximum results [Ebook]](https://afreeurl.com/wp-content/uploads/2022/09/uxseo-featured-cta-6319ea6a561c8-sej-796x445.jpg)
Getting users to your website is only half the battle.
What experience do they have when they get there? Can users find what they need easily?
We’ve all felt the frustration of trying to navigate a poorly designed website, from waiting on slow-loading pages to clicking on disorganized content.
When you have to dig deeper to accomplish the simplest tasks, it starts to feel counterproductive.
Information on a website should be presented in a clear and easily accessible manner. Otherwise, users will leave quickly when they realize they can’t find what they’re looking for.
And what good is attracting lots of web traffic if you can’t get people to stay, let alone convert?
Why implement an SEO strategy only to drop the ball when it comes to user experience?
It’s important that your site has the best of both worlds: content that is digestible for search engines and an intuitive and user-friendly web design.
The key to successful websites is striking the right balance between UX and SEO and learning how to leverage their combined power.
In our latest e-book, “UX and SEO: Improve online discovery and user experience with a combined approach”, Loren Baker, founder of Search Engine Journal, details how these two concepts go hand in hand.
“If you want your content to outperform tough competitors, you need the power of UX and SEO together,” writes Baker.
“They’re so tightly intertwined that there’s no point where one ends and the other begins. You need a UX mindset to do SEO well and to optimize content so it can be discovered in relevant search results.”
The UX Factor: How User Experience Affects Search Engines
User focus is an effective way to strengthen your search marketing strategy.
Search engine optimization is no longer just about using the right keywords and schema markup.
If users have a subpar experience on your website, why would search engines continue to send people there?
Google has focused on usability with updates like Core Web Vitals, which measure how a page appears to a user.
With user intent as the main driving force, search engines are making it a priority to provide searchers with the best possible experience.
Google’s primary goal is to get the best resource in front of the most relevant audience, which means high-quality, original content that always ranks higher.
“Every search performed is good UX at work; it’s a result that meets the specific expectations and needs of the searcher at that moment,” Baker tells our new UX and SEO eBook.
Harnessing the combined power of UX and SEO
Both user experience design and search engine optimization are critical to a website’s performance and profitability.
SEO works to attract more users, while UX factors determine whether they convert.
Focusing on one and not the other could compromise your site’s growth and conversion rates.
If all your emphasis is on attracting search engines, without considering UX, you run the risk of leaving users unsatisfied with your site experience.
Conversely, if your audience is the sole focus of your web strategy, you could be ignoring other important elements that affect search rankings.
At the end of the day, it’s all about balance.
Once you find that happy medium between the two, your site will be rewarded by both search engines and users.
To learn more about the combined UX and SEO approach, our new eBook has everything you need to know.
Inside, you’ll learn:
How UX and SEO work together, and why you should consider both in your web development and digital marketing strategies. How UX influences Google updates and what you should be tracking. What to check when evaluating your site’s UX and auditing accessibility. UX best practices and myths about user behavior data.
Are you ready to upgrade your web presence and increase your results? In this quick reference guide, you’ll find Search Engine Journal’s top resources on UX and SEO.
Grab your copy and find out more!
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