There are online stores with millions of turnovers and tens and hundreds of thousands of visitors per day, and only their owner and two managers visit them. There are successful projects and all the others. How would you like to be? Those who decide to use Shopware as their e-commerce platform for web development solutions will get a highly functional system with many functions and features.
The company has also improved the simplicity and ease of use in its latest version of Shop items 6. But using this platform does not mean that the store will stand out from the competition and convert well.
Today we will talk with you about all the secrets of how to create an online store that can increase the number of conversions. If you are not sure that you can cope with this task on your own, we recommend that you contact a company. Professionals who have all the necessary knowledge to create a truly profitable project will be happy to help you make your idea a reality. Are you ready to read our tips? We’re getting started!
Contact the web development agency specialized in Shopware
At a time when the number of online purchases around the world is growing every day, not ordering website development means knowingly admitting that you are inferior to your competitors. The web platform created for your online store is not only the face of your business on the Internet, but also a convenient solution for many business tasks, an opportunity to be more customer-oriented for your audience, study and optimize sales.
The answer is yes when asked if you need to hire professional developers to build your eCommerce platform. High-quality professional development of an online store is the key to a successful business prospect. Therefore, it is better not to save on ordering competent specialists. Consider an agency that would do all the work efficiently and in a short time. Learn about their previous experience and read comments and reviews.
A good agency should provide services to:
Creating a website for your online business. UI and UX designer services. Platform testing services. Consulting and auditing. Integrations to offer payment methods.Recommended for you: How to optimize your WooCommerce store for maximum traffic and SEO?
Choose a theme that is good for conversions
The appearance of your online store and its functionality depends on the choice of theme. Shopware has an amazing variety of themes that can be found both on the website and online. Let’s find out which two types of themes exist:
Standard theme. It is set by default as it is the main theme of the interface.Custom theme. If you decide to create your own theme, you can make one more unique and personalized site that fits perfectly with your business. You can use various design elements etc. to stand out as much as possible.
At first glance, it may seem that creating a custom theme is not difficult, but it is not. This is a complex process that requires the professional skills of an experienced developer. So, do not hesitate, but ask for help from someone who has experience in development, then you can achieve the desired result and bring your idea to life in the best possible way.
Customize the filter option for convenience
Site filters are a tool that simplifies browsing an online store, helps the user find the product they need, improves behavioral characteristics and can improve the site’s visibility in search. A properly configured and designed filter shortens the user journey, increases the conversion rate and can increase the average check as it is one of the key factors in online commerce that affects the efficiency and productivity of an online store.
The two most common approaches to filter menu design are:
Left sidebar. Horizontally below the site header.
You can combine these two approaches to simplify and speed up the search for the right product.
Depending on the product types, you need to create and develop filters that cover all possible user searches. For example, filter by color, size, price, brand rating and others. If your online store does not have many products, you can only implement basic filters. However, the more diverse the products you sell, the more filters you will need for more convenient site navigation.
Implementation of Google Analytics
Once the Shopware store is ready, the next step is to set up analytics. Marketing analytics help to evaluate the result of advertising campaigns and the work of the e-commerce platform in general. With analytics systems, you’ll discover which channel most leads come from, how much is spent on advertising, whether customers return for repeat purchases, and more.
Set up eCommerce a Google analytics and view orders received, conversions, average checks and top products. We determine the initial indicators of the store’s efficiency. These are just some of the metrics you need to track in your online store. Along with the growth of orders, the number of monitored indicators will increase:
On-site assistance — How many customers visited the site per day and per month?Traffic sources — the most popular channels through which customers reach the site.The number of orders — How many purchases have been made?Conversion to order — What percentage of site visitors make a purchase?Abandoned cars — users who have started the payment process and have not completed it.Average check.You may like: Top 11 B2B eCommerce Platforms for Multi-Vendor Marketplaces.
SEO plays a very important role
“Developing an online store is only half the job. For the site to start making a profit, search engines need to include it in their catalog and for users to be able to freely search for it in search results.” – as he mentions Igor Yemelianovthe CEO and founder of Computer delightin a recent interview.
To achieve this, your online store will need optimization. In the marketing strategy of an online store, SEO occupies an important place. This channel does not give an instant result, but without an SEO promotion plan, it is difficult to imagine the full operation of your store.
In Shopware, the necessary tools for SEO are already implemented and there is no need to spend money on audits and refinements. You can immediately implement all recommendations, fill meta tags and fill pages with content. Thanks to high-quality search engine optimization, you will have constant traffic to your site, which can be converted into leads, buyers or subscribers.
Payment and shipping method settings
The more delivery and payment methods an online store can offer, the better because the buyer can choose the most optimal option for himself.
Shopware has several shipping methods, and these are the main ones:
Standard shipping.Alternative shipping.Shipping with an additional fee.Discount shipping.
A complicated checkout process and a small number of methods lead to abandoned carts. To increase the transaction rate, one solution is to allow the buyer to pay online.
Shopware offers the following payment methods:
Reservation payment. Standard payment.
Take care of online store performance
The main goal of any online store is to attract more potential customers and get more sales with the lowest advertising budget. The most important task is not to increase traffic per se, but to improve the conversion rate of visitors to buyers. And one of the proven and reliable ways to increase sales is to improve the performance of your online store.
Online stores with poor performance and slow pages will get low conversion rates in the SERPs. As a result, the business will outperform competitors. Optimizing your website for both desktop and mobile versions is very important. It depends on how it is configured and whether the user wants to interact with the site. And with Shopware, you won’t have any problem with this as it has an excellent level of performance and speed.
Don’t forget about safety
The security of the customers of the online store is, first of all, the security of the personal data and payments of the buyers. Here’s what you can do to stay safe:
Monitor updates and update your CMS regularly. Use complex passwords and change them regularly and reject dangerous protocols. Use two-factor authentication whenever possible. And of course, make regular backups and be sure to test the functionality of your backups.
By choosing Shopware, you have a reliable partner by your side. Try to improve every day and improve security with every update. The high security of the investment is due to the reliability of Shopware as a provider and comprehensive services.
You may also like: 14 Things to Consider When Choosing a Payment Gateway for Your Ecommerce Store
Final thoughts
This concludes our list of tips for creating the most successful online store. With its help, you can make your Shopware store more productive, versatile and individual, and increase the number of conversions. By working on improving your store and following our advice, you will be able to achieve an increase in profits. This is an opportunity to turn your online store into a place the user will enjoy coming back to.
Of course, following all these rules is not the secret key to a world where your online store has thousands of successful sales every day. But now at least you know what to build on. To carry out all these actions as correctly and efficiently as possible, contact professional developers, they will do this work efficiently and in a short time.
Disclosure: Some of our articles may contain affiliate links; this means that every time you make a purchase, we receive a small commission. However, the input we produce is reliable; we always choose and review all information before publishing it on our website. We can ensure that you will always get genuine and valuable knowledge and resources.
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