These measures are different, but both affect search engine optimization and help determine how a real estate agent’s website will stand out.
MEMPHIS, Tenn. – Real estate agents may not be aware of the differences between domain authority and page authority and how they affect search engine optimization (SEO). However, these measurements are important in determining how a website will stand out. Domain authority, first developed by Moz’s Link Explorer web index tool, gives a score from 1 to 100, with 0 being the lowest score. The quality and quantity of the agent’s links will be considered.
For example, backlinks are crucial to getting a higher score, which indicates that another website will link back to the agent’s. It is also important to have a plan for each page and use keywords. Ways to rank higher include adding newer and more relevant content, using relevant backlinks, using multiple channels like social media and email newsletters, and monitoring which backlinks your competitors are accessing.
Moz also uses page authority to define how a specific page will rank in search engines. Page authority also uses a range from 1 to 100. The higher the score, the better the potential ranking.
Typically, the agent’s home page will have more authority compared to other landing pages. To rank higher, agents should use high-quality content to demonstrate that they are experts in their field. While page authority takes into account several factors, it does not include content optimization or keyword usage.
Meanwhile, SEO looks at things like social metrics, keywords, internal and external links, brand metrics, engagement, and traffic. The goal is to make sure the links are relative to the content, so having too many keywords on a page is detrimental.
Source: RealtyBizNews (08/29/22) Shepardson, Ben
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