Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships and promote their brand.
Integrating images and links to products or services, store locations, contact information, special offers and more helps brands communicate vital information quickly.
The key to success on Twitter lies in finding ways to effectively engage with consumers while incorporating search engine optimization (SEO) tactics.
When brands take the time to learn about these tactics, they can more easily reach the top of search engine results pages (SERPs).
In this article, we’ll walk you through some basic guidelines to help you get the most exposure for your tweets.
1. Build your brand identity and awareness
So first, let’s talk about brand identity and awareness by doing a short exercise.
Google your brand name. What appears?
Most of the time, you’ll see something like this on the first page of search results:
Search screenshot, Google, August 2022
What you are viewing is Google’s Twitter Carousel.
This can be very beneficial for users to get to know a brand by browsing through some of their most recent tweets.
And it also gives you direct control over what appears in search results around your brand name. This is one big agreement!
How often do we have the opportunity to control what users see in search results? Hardly ever.
Note: If you don’t already have a carousel for your brand, This article offers some useful tips.
In addition to getting a positive message in front of potential consumers, it’s another way to build awareness, reinforce thought leadership, and humanize the brand.
It helps you connect with your audience in a more authentic and easily digestible way.
This is another reason why it’s important to share content that your audience finds interesting and valuable and shows your personality.
It’s also essential to make sure your tweets align with your brand message and overall business mission.
2. Take advantage of Twitter carousels
Look for ways to leverage a Twitter carousel by using relevant and relatable content.
Your brand can implement one of a number of trending tactics. But here are some of the most important ones to keep in mind:
Debate on fashion issues
This is your chance to capture the attention of new audiences and help retain current ones. So make sure your tweets reflect how current, exciting and hip you are!
What are people talking about in your industry? Have a new product or event coming up? Try creating compelling copy and images that reflect this through a Twitter carousel.
Offer content that interests your audience
In addition to being trendy, make sure you’re sharing highly relevant content with your audience. Consider their daily challenges and major responsibilities.
Then ask yourself, “What would my audience want to learn more about? Why do they enjoy our products or services?” And highlights these aspects in a carousel.
Mention other accounts and encourage other accounts to mention you
Engaging with other relevant accounts and tagging them in tweets will help increase your search presence.
Think about the key publications, opinion leaders and influencers in your space and make sure you regularly engage with them on Twitter.
Try to find things you have in common or aspects you can collaborate on.
These interactions can help get your content in front of new audiences. It also brings more authenticity to your brand when people see someone they recognize using a product or interacting with a brand they follow.
Use relevant and popular hashtags
Incorporate relevant hashtags into your tweets. This will give you a chance to rank in the SERPs.
Exemplify your brand message
You want to make sure your tweets don’t confuse your audience. They should clearly understand what your brand is about and why they should care.
Targeted keywords and a clear call to action will help capture their attention and keep them engaged.
Encourage team members to share content
The Twitter carousel also appears for people.
With that in mind, encouraging your internal team members to promote content can impact your brand’s search visibility.
3. Stay active and build your following
Staying active on Twitter and across all your social media accounts is essential to keeping your audience engaged.
The key is to make sure your tweets are relevant and valuable, and that you’re not just tweeting to post content.
We know the importance of social media legitimacy and its potential impact on Google rankings.
For example, a social media account with 10,000 followers and two posts differs from another account with 10,000 followers with consistent interactions and posts.
Even more interesting, Google filed a patent to determine if the social media accounts were real or fake. This can help get rid of the clutter of fake accounts and followers.
However, the focus should be on building a following and establishing a wider audience.
This way, you can increase the likelihood that users will know and trust your brand and click on your content in search results.
And do you know what directly affects Google ranking? Click-through rates.
4. Promote Content
Creating a Twitter strategy to distribute and promote long-term content is essential. This requires more than just sharing content daily or weekly.
Promoting perennial or brand-specific content for a month or even a year will help increase visibility on social media and in search results.
Also, generating shares on social media will help from a link building perspective.
The more reach you have on social media, the more opportunities users have to see your content, like it, and motivate you to link to it.
Links also directly affect Google rankings. And again, encourage your internal team members to promote your content, especially anyone who is an established thought leader in the space.
This will help you reach new and relevant users and appear in search results around those people’s accounts.
5. Optimize your social media bio
Twitter also talks about how you can impact on search visibility in Googlenot only through your posts but through what you put on your Twitter profile.
Not only is it essential to optimize your brand’s Twitter bio for Google, but because it’s the first thing someone will see when they click on your profile.
Given that your brand’s Twitter profile often appears on the first page of Google, you want your first impression with new users to accurately describe your brand and mission.
This provides an opportunity to provide a concise overview of your brand and a link to your website. And it allows you to incorporate keywords, emojis and hashtags that will catch their attention.
Final thoughts
As you can see, there are many ways to use Twitter to grow your audience and establish authority for your brand on the platform.
And if you want to improve your search visibility on Google, a Twitter strategy can be an effective method.
By following the steps outlined here, you can increase your follower engagement rate, find new audiences, and increase your SEO ranking.
More resources:
Featured Image: ibreakstock/Shutterstock
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