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Quality organic traffic to a website generates leads day and night. Every business that wants to continue generating revenue needs an online presence, and search engine optimization (SEO) is the key to online traffic.
However, as a business site moves from a small entity to a business, something changes.
Traffic growth tends to stop when a site has thousands of pages, and it’s not because SEO doesn’t work anymore. Instead, sites of these sizes become unmanageable and without transitioning to enterprise SEO, the rapid growth that optimization offers will come to a screeching halt.
Related: 8 Ways to Make Your Website Faster (And Why It’s Critical to Your Business)
What is business SEO and why do you need to level up?
Business SEO Regular SEO Everything is confusing. But you need to know the difference between the two because it will help you understand how larger brands and companies approach optimization.
The key difference between your big brand and a small one is scale.
For example, your site might have:
Thousands of pages Tens of thousands of products Hundreds of thousands of keywords Complex web structure Potentially dozens of smaller domains to manage Potentially several subsidiaries to manage
Small teams will fail when trying to manage a company of this size if there is no transition to enterprise SEO.
Related: 4 Tweaks to Make to Your Website to Sell More
Just think about your team. If you are in the business stage, this means you have:
Growth in various internal teams. You will likely work with external marketing and SEO teams. Cooperate with writers. Work with dozens or hundreds of vendors.
So what does this mean for your business? transition
You want to continue to get organic search engine traffic and build your brand. This goal is possible with a business approach that strengthens your business by:
Cohesion Diverse teams working without a central strategy or plan can be counterintuitive and chaotic. Business SEO introduces web governance to teams, or just a set of policies and rules to follow to ensure business sites continue to grow. Without cohesion between teams, you cannot advance to the next step. strategy Once all stakeholders are on the “same page,” they can strategize together to help your business’ organic traffic continue to grow. adjustment You didn’t grow into a business without doing a lot of things right. Using an analytical and data-driven approach, a business SEO expert will tweak what works and try to identify what doesn’t to maximize your company’s return on investment when investing in business solutions. income After all, once a business strategy is in place, it will increase revenue and take advantage of the areas of your business where revenue can be strongest.
Business solutions focus heavily on data, the technical aspects of a site, managing teams the right way and automating tasks where possible.
If you are not transitioning from traditional to enterprise search engine optimization, your competitors may begin to slowly capture your online market share and begin to overtake your website.
Related: 6 Free Tools to Help Optimize Your Website
When to level up your search engine game
Google updates its algorithm 500-600 times a year You need to stay ahead of the game to continue to see results for your business. If you’re wondering if you need an enterprise solution, you probably do.
Here are some indicators that it’s time for your company to make the transition to enterprise SEO:
Traffic has stalled or is growing slowly after a period of high growth. Several teams are working together on marketing and optimizing your brand. Your site has become a massive collection of product pages, informative posts, and more. Teams are struggling to manage the tens of thousands of pages on the site properly. You have or plan to create multiple sites in different niches to work in conjunction with your main brand. Your company has become multiple companies and brands that are difficult to manage properly. Sales revenue from organic search is stagnant, regressing, or offering almost no growth. You want to take your income and site traffic to the next level. The positive results you are experiencing are not moving fast enough to meet investor expectations or meet projections. .
What has worked in the past to turn a small business into a business may not work once you are actually a business. Managing and creating cohesiveness among teams are just a few of the reasons why companies are raising the bar for their search engine.
You’ve also collected a ton of data over the years. The experienced business professional will be able to dissect this data and leverage it in ways that are overlooked by traditional SEO methods.
If it’s finally time to level up your business’s SEO game, you need to take crucial steps to get to the next stage of success. The following tips are a great way to get started with search engine optimization.
Related: 5 Best Digital Marketing Jobs for Beginners
5 Quick Tips to Get Started with Business SEO
OK, maybe it’s time to get started with business SEO and continue growing your business. Where do you start?
Hire a team with enterprise-level experience to help them leverage their expertise in the transition. Keep your current equipment in place unless the enterprise supplier you work with does not feel that the other equipment is a good fit. Collect data for the new equipment to be used. The data can be sales, organic traffic, and any other data that the current SEO team can provide. Allocate funds for the training and support aspect of the transition. Current teams will need some form of training to stay up to date on how the new processes work and what is expected of them. Embrace the change. Automation and change will be part of the transition process, along with governance. Make sure all stakeholders are aware of the changes that will occur and why they are crucial to your company’s continued growth.
Businesses grow, evolve and change. Your approach to online marketing and search engine optimization must also evolve and change. When traffic from Google and other search engines slows down, it’s time to consider transitioning to enterprise SEO if your site has thousands of pages, products, multiple teams, and even smaller sites to manage.
Related: SEO and Content Marketing Are the Perfect Marriage for Your Business Here’s why.
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