Dukaan, a SaaS platform for online stores, has partnered with content creation platforms ShareChat and Moj to enable its merchants to collaborate with creators present on the platforms to promote their products through video and content in direct
Launched for the first time on Moj this month, this partnership will enable Dukaan’s small and medium enterprises, present in different regions of India, to promote their products and services with the help of regional creators on the content creation platforms . These companies will acquire another sales channel to grow their presence beyond search engine optimization (SEO) and social ads.
Monetization opportunities
This partnership will also provide monetization opportunities to creators present on Moj and ShareChat, making live video and commerce a sustainable revenue stream. Earlier this year, Moj launched live and video commerce on its platform and has seen revenue and monetization growth for creators, the company said.
Suumit Shah, CEO of Dukaan said, “Dukaan has built a unique network of merchants through its mobile-first approach and a sharp focus on SMBs. ShareChat and Moj offer a highly scalable and efficient vehicle to reach their target audience and grow your business on this modern, future-ready platform.”
Social commerce
Social commerce can be a powerful sales tool for merchants as it will help improve users’ shopping experience in product selection, price/offer discovery and catalog description, creating deep purchase intent , the company said.
Amit Zunjarwad, Chief Product Officer, ShareChat and Moj said, “This partnership will unlock the next phase of growth in India’s e-commerce story. ShareChat and Moj together are among the top three content aggregators in the India. In this new era of content-driven commerce, creators will help deliver relevant products from a variety of merchants to their followers through engaging and entertaining content.”
Dukaan is a do-it-yourself platform that allows merchants with zero programming skills to set up their e-commerce stores using smartphones.
Published on
September 9, 2022
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