The agency leveraged HubSpot’s inbound marketing strategies and expertise to overcome challenges and support business goals
SmartBug Media – A leading intelligent inbound marketing agency that helps B2B companies, B2C organizations and D2C e-commerce companies increase revenue by generating leads, increasing revenue operations and building market awareness through inbound marketing, digital strategy, design, marketing automation and revenue operations. , public relations, payment media and web development – understands the pressure a changing financial landscape places on banks, credit unions and financial services companies. Over the past few years, SmartBug has combined the power of intelligent inbound marketing with HubSpot’s deep expertise to help financial services clients identify opportunities to increase visibility and awareness of financial products, engage customers and build trust.
The National Bureau of Economic Research, despite contractions in the US economy for two consecutive quarters, has not determined that the United States is in recession in large part because job creation is so strong. Still, there are signs — the Federal Reserve is steadily raising interest rates to combat rapidly rising inflation and a volatile housing market — that financial institutions are concerned about offering products and services to their existing customers and attracting new born
Marketing Tech News: ‘Atomic Habits’ Author James Clear To Fire Up Attendees At Zapier’s Annual…
“Connecting with their customers is the single most important opportunity available to banks, credit unions and other financial service providers,” said SmartBug’s Chief Revenue Officer. Estefania Valenti pointed out. “Gone are the days of financial institutions just waiting for customers to come to them, and our customers understand that they need to earn their customers’ business. SmartBug uses HubSpot’s tools to achieve their goals, such as building trust in through value content, solve data access issues to track conversions and support ambitious business expansion.”
Here’s how SmartBug strategists built custom objects using HubSpot that tracked important customer-specific metrics, including the ability to sort, automate, and report on associated data:
First State Community Bank (FSCB) is a financial leader in the state of Missouri, but connecting with current customers and attracting new ones was a challenge. SmartBug optimized existing content, using search engine optimization and conversion rate optimization, to increase blog visits by 1,346% year over year and website visits through the blog by a 219%, growing the bank’s subscriber list and its ability to generate visibility and trust. .
Emles Advisors was founded by experts in sales, marketing and investment management, and these experts knew HubSpot was the platform they needed to achieve their short and long-term goals, but they realized they didn’t know how to use it . As HubSpot’s top agency partner, SmartBug onboarded the Emles team to HubSpot and trained them on how to use the tools available on the platform: CRM, Marketing Hub, Sales Hub and Reporting .
Based in the UK and with offices on six continents, Valutrades is a brokerage that offers traders access to the global forex market. The company was already using HubSpot, but not well, and needed SmartBug’s expertise to help it expand globally when a number of regulations limited commerce. SmartBug leveraged everything HubSpot has to offer, primarily transitioning the company’s website to a multilingual platform and implementing a smart content management strategy that increased monthly visitors from 10,000 to 50,000 and also the time on the page.
“Facing a potential recession is certainly unsettling for banks, credit unions and other financial services, and they will need a partner that can meet tough challenges through a powerful technology stack that includes a powerhouse like HubSpot,” he said. say Valenti. “SmartBug has a deep pool of experts in various marketing industries who can craft thoughtful and purposeful strategies to help clients weather economic storms.”
Marketing Technology News: MarTech Interview with Adriana Gil Miner, CMO of Iterable
[ad_2]
Source link
