Michael Ramirez is the founder and CEO of Austin revisiona search engine optimization software company.
Evisio helps agencies, marketers, SEO consultants and businesses of all sizes improve their organic search results, regardless of their level of SEO knowledge. It takes the guesswork out of SEO by providing users with strategic insights and actionable tasks that can be assigned to team members right within evisio.
By bringing all parts of the SEO process together in one powerful platform, evisio makes SEO simple and easy.
Ramírez is originally from Sant Antoni. He is Mexican-American with deep roots in Texas and grew up on the West Side of San Antonio and graduated from Lanier High School. He attended the University of Texas at San Antonio for two years before transferring and graduating from the University of Texas at Austin.
“That’s what brought me here 16 years ago,” Ramirez said.
While attending UT Austin, he studied advertising and majored in digital media.
“That’s when I first heard about SEO — in 2007-2008,” Ramirez said.
In the summer of 2008, Ramirez took his first internship at a digital marketing firm in Georgetown, TX as an SEO specialist. As an intern, he remembers working on backlink building campaigns and lots of other tactical SEO work. However, he never lost sight of the larger opportunities Google was creating in this fast-growing field.
“I was really inspired and loved the idea of this massive new channel, Google, and that it was the gateway to the Internet,” Ramirez said. “This was the place you had to be to get found and get traffic.”
“I was in awe of the creative process and the art and science around the field,” Ramirez said.
After completing his summer internship, Ramirez worked full-time for the agency in Georgetown for three years. However, in 2012 the company fell on hard times and announced that it would be laying off employees, Michael being one, before closing its doors a few months later.
Before completely severing ties, Michael took a chance and negotiated with one of the partners to hire him to fulfill the remaining SEO contracts. And it worked. Michael took on the remaining contracts and launched his SEO agency, Look for RPM.
While running his agency, Michael quickly realized the challenges of selling, managing and running SEO services. SEO companies were not trusted by potential clients due to a lack of transparency in the services they provided, managing a team of technical and creative contractors was difficult, tactical solutions would remain untouched within multiple SEO management systems projects, Google Docs and Sheets for months and this made it extremely difficult for the agency to scale.
This experience led to the birth of evisio’s product in 2017, an SEO management platform. Michael’s vision was to bring SEO together in one place. Evisio provides agencies and consultants with a central hub for auditing, analysis, organization and automated task execution to increase efficiency and accountability. It’s a software-as-a-service business model with monthly subscriptions starting at $79 for a basic plan up to $499 for a custom plan.
Evisio is in a hot market. According to a report by ResearchAndMarkets.com, the global SEO agency services market is expected to grow from $42 billion in 2021 to $51.2 billion this year at a compound annual growth rate of 22%. The market is expected to reach $109 billion by 2026 at a compound annual growth rate of nearly 21 percent.
Not to mention the pandemic led to an increase in business from everyone going online, Ramirez said.
Evisio is a startup that went public five months ago and is actively looking for new customers. Michael is focused on investing in technology and building the best product for his customers.
“The goal is to make it one of the most competitive SEO tools in the industry,” Ramirez said.
To learn more, listen to the Ideas to Invoices podcast with Michael Ramirez below. Or visit evisio.co or contact them at hello@evisio.co
Michael Ramirez, founder and CEO of Austin-based evisio
Michael Ramirez is the founder and CEO of Austin-based evisio, which focuses on search engine optimization. Evisio helps agencies, marketers, SEO consultants, and businesses of all sizes get results, regardless of your level of SEO knowledge.
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