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The user experience a website provides is a crucial ranking factor for search engines like Google, which is why there is such a close association between search engine optimization (SEO) and service to customer In today’s corporate world, the right SEO marketing strategies can give you a powerful force to expand a small business.
SEO refers to the use of specific strategies to increase a website’s ranking on search engine results pages (SERPs) and the primary reason for adopting SEO-based marketing tactics, especially as a small company, is to attract organic (unpaid) traffic. .
There are several ways to use these strategies to their fullest potential:
1. Produce relevant content
Instead of generating material only around keywords, focus on creating content that is actually useful. In other words, give potential customers the information they’re looking for. Relevant content is what makes you visible to search engines and turns potential customers into paying customers.
This content, whether it is a blog article or a social post, should be created with a specific purpose in mind and primarily focused on customer demands. People visit your site for a reason, and addressing that reason can help improve your search visibility and conversion rates.
2. Facilitates navigation
Website navigation, especially the navigation bar (also known as the menu bar), should be easy to use and easy to understand. Visitors should be able to find their way through a site effortlessly, as it has been repeatedly proven that they will quickly abandon those with complex navigation structures.
The purpose of a menu bar is to make it as easy as possible for users to search and discover the information they need. It should have links to the pages you consider most important. Also, make sure that all pages in a navigation menu can be easily indexed by search engines.
Related: 11 Ways to Get Visitors to Spend More Time on Your Website
3. Make the content easy to read
No one likes to read something difficult or boring. A good first step to avoid both is to eliminate the use of the passive voice whenever possible. Your sentences should be short and easy to understand, and grouped into small paragraphs and sections. Use bullets for structure whenever possible and use bold and italics when applicable. Readable posts will result in more repeat visitors and a higher conversion rate.
4. Use videos and images
While written material allows you to include relevant keywords that help improve search engine rankings, visual media is another vital tool as it can help improve search content even more. Visually appealing media is interesting to users and has a significant impact on marketing efforts. However, any images or videos used must be relevant to the content of the page.
5. Keep content fresh
Posting regularly (at least once a month, preferably more) and maintaining quality content will help you stay competitive. In addition to new posts, you can also update existing material regularly, which means frequent indexing, as this increases the chances of search engines like Bing and Google visiting your site.
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6. Improve website speed
One of the most crucial ranking factors for Google is site speed, so loading faster helps with SEO as well as customer engagement. Hosting your website on trusted servers, compressing images and removing bloated and/or non-essential code will help speed things up.
7. Make sure your connection is secure
Hypertext Transfer Protocol (HTTP) is a set of rules and standards that governs how data is transferred online, and Hypertext Transfer Protocol Secure (HTTPS) is its most advanced form. Essentially, HTTP is risky, while HTTPS is secure and often required because it allows customers to send credit card information. Google won’t send users to vulnerable sites, so it’s vital to make sure your connection is secure. HTTPS websites are favored by their ranking algorithm, so those that are more secure will inevitably outperform those that are not.
Related: Learn how to protect your business and others from cyber attacks
Incorporating the right small business SEO marketing tactics is important if you want users to find the information they need. A site should be easy to find, provide value to visitors, and provide relevant content that meets their needs. And improving your search engine efforts doesn’t have to be difficult; you just need to know how to do it.
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