Learn how reputation management and search engine optimization (SEO) combine to create a better online presence.
Online reputation management is crucial for any business, big or small. It’s a constant, ongoing effort to keep your favorite image in the digital space.”
— JTech Communications
BOZEMAN, MT, UNITED STATES, September 6, 2022 /EINPresswire.com/– Reputation management is an often overlooked element of search engine optimization (SEO).
Because?
Reputation management is typically associated with traditional marketing practices: think expertly designed logos, attending networking events, and public relations.
Online reputation management is crucial for any business, big or small. Maintaining a favorite image in a digital space is a constant, ongoing effort.
As a result, reputation management in SEO is a combination of traditional and digital marketing tactics: it is the process of creating and shaping the narrative surrounding a brand.
A strong reputation management campaign can accelerate a company’s growth. A weak reputation management campaign can be a red flag for consumers:91% of customers they claim to have read reviews before buying. Significant time gaps between reviews, negative reviews, and low number of reviews will often cause customers to leave.
Good reputation management demonstrates two main things:
Customers’ thoughts and concerns are important
Business is healthy and here to stay
Here are some best practices for maintaining a good online reputation: update your Google Business Profile (GBP) with current information and posts, request reviews, monitor non-Google review sites, build a presence active on social networks, search engine optimization (SEO) the site and run PPC campaigns focused on visibility.
Also, maintain constant engagement with reviewers and showcase the positives, keeping the brand narrative at the forefront. Maintaining a focused online presence demonstrates dedication to the business and its customers. Finally, don’t forget about SEO and PPC – visibility in reputation management is paramount.
Online reputation management campaigns are ongoing efforts, just like SEO. Many people are too busy to give their company’s reputation the attention it deserves, so it’s comforting to know that help is available. Don’t hesitate to contact online reputation management and digital marketing experts if you need help.
Katie
JTech Communications
+1 406-586-7100
Email us here
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September 6, 2022, 3:34 p.m
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