Locafy Limited, a globally recognized software-as-a-service technology company specializing in local search engine marketing, announced that it has acquired Jimmy Kelley Digital, a marketing company led by SEO and e-commerce specialist Jimmy Kelley .
In conjunction with the acquisition, Kelley will join Locafy as the new global head of search technology, effective immediately. Kelley is a highly recognized SEO traffic expert specializing in organic search innovation across multiple data platforms. An industry thought leader, Kelley brings to Locafy more than 20 years of experience in highly competitive Internet markets, including eight years spent developing e-commerce marketing strategies.
Based in Austin, TX, Jimmy Kelley Digital has a proven track record of positive impact for its clients. Based on historical performance across many product categories, Jimmy Kelley Digital’s technology typically produces 20% to 60% revenue increases for e-commerce clients after the first month of implementation. With this acquisition, Locafy extends deeper into the eCommerce SEO space and expects to increase the company’s customer base and revenue opportunities in the future. In addition to expanding Locafy’s scale as a multinational brand SEO, Kelley’s unique skill set and technology is expected to have an immediate impact on Locafy’s deployed client base.
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“As we strive to revolutionize local search, world-class talent and technology are crucial to our strategy,” said Gavin Burnett, founder and CEO of Locafy. “Jimmy is a pioneer in our industry, having helped lay the foundation for some of the most widely adopted practices within algorithmic search engine optimization. We are confident that his extensive knowledge of the strategic management of “company will be useful as we continue to enable our customers to connect faster with their customers. We look forward to having Jimmy on board to help us execute our growth strategy going forward.”
“Locafy is just scratching the surface of its growth potential,” Kelley said. “I’ve gotten to work alongside Gavin and the Locafy team over the past few years and have seen first-hand their commitment to innovation and growth. As SEO and SEM technology continues to advance, major players in the eCommerce marketing industry are putting more emphasis on local search. Combined with my technologies, Locafy’s scale and cutting-edge solutions can deliver greater value to an ever-increasing range of customers. I believe Locafy is poised to take advantage of a huge market opportunity and I’m excited to combine my experience with the team in the coming months.”
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