DUBLIN, September 6, 2022 /PRNewswire/ — The “SEO Market Size, Share, Trends, By Component, By Product, By Deployment, By Platform, By End-Use and By Region Forecast to 2028” the report has been added to the ResearchAndMarkets.com offering.
The global SEO (Search Engine Optimization) market size is expected to reach 122.11 billion dollars by 2028 and register a CAGR of 9.6% during the forecast period, according to the latest report. The emergence of digital marketing, the need to expand the customer base, and the increase in internet users are expected to drive the growth of the market.
The SEO market is growing day by day. The digitization of businesses has led to an increase in online content, thus fueling the demand for SEO services. In addition, small and medium-sized enterprises (SMEs) are increasingly adopting these services to expand their customer base and remain competitive in the market.
Additionally, the need to stay ahead of the competition and increase return on investment (ROI) is expected to fuel demand for these services.
The number of daily online searches has increased tremendously over the past five years. This is because people rely more on online search engines to find information about products and services. As a result, businesses have realized the importance of investing in search engine optimization (SEO) in order to improve their online visibility and attract more customers.
The growing importance of online visibility for businesses, increasing use of mobile devices, and growing adoption of artificial intelligence (AI) in SEO are some of the major factors driving the market growth. However, the lack of qualified personnel is a key challenge faced by market players.
The market is driven by the increased adoption of digital marketing techniques and the need for better visibility on major search engines. The use of SEO tools to improve the ranking of websites in the SERPs is a key factor driving the growth of the market. In addition, the rise in mobile searches and the use of voice-activated assistants are expected to provide new opportunities for market growth. However, the lack of qualified personnel and the challenge of maintaining a high ranking in search engines are restraining factors for the growth of the market.
For the purposes of this report, the publisher has segmented the global SEO market by component, product, deployment, platform, end-use and region:
Outlook Component (Revenue, USD Billion; 2018-2028)
Product Outlook (Revenue, Billion USD; 2018-2028)
Content SEO Technical SEO Product Page SEO Voice Search SEO Local SEO
Deployment Outlook (Revenue, Billion USD; 2018-2028)
Platform Outlook (Revenue, Billion USD; 2018-2028)
End-Use Outlook (Revenue, Billion USD; 2018-2028)
E-commerce Real Estate IT Recreation Hospitality Others
Regional Outlook (Revenue, Billion USD; 2018-2028)
North America
WE
canada
Mexico
europe
Germany
UK
France
Italy
Spain
sweden
BENELUX Rest of europe
Asia Pacific
china
India
Japan
South Korea
Rest of APAC
Latin America
brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
United Arab Emirates
South Africa
Israel
The rest of MEA
Key topics covered:
Chapter 1. Synopsis of the market
Chapter 2. Executive summary
Chapter 3. Indicative metrics
Chapter 4. SEO market segmentation and impact analysis
Chapter 5. SEO Market by Components Knowledge and Trends
Chapter 6. SEO market for product information and trends
Chapter 7. SEO Market by Deployment Insights & Trends
Chapter 8. SEO market by platform Knowledge and trends
Chapter 9. SEO Market by End-Use Insights and Trends
Chapter 10. Regional SEO Market Outlook
10.4.7. china
Chapter 11. Competitive landscape
Chapter 12. Company profiles
Companies mentioned
Ahrefs Google SEMRush KWFinder
Moz Pro
Ubersuggest SpyFu Woorank Majestic SEOQuake
For more information on this report, visit
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