Investing in a search engine optimized domain name offers your business several benefits. That said, creating a good domain name requires proper research and knowing your business needs and goals.
Search Engine Optimization (SEO) is crucial for all websites to effectively increase traffic and search rankings. You can implement SEO strategies in various aspects of your website, from articles and meta titles to URLs. What many people may not know is that you can too buy domain SEO friendly names.
Investing in a search engine optimized domain name offers your business several benefits. That said, creating a good domain name requires proper research and knowing your business needs and goals.
This article will cover the top five tips for choosing a great domain name that is SEO friendly. Let’s get started.
The benefits of having an SEO friendly domain name
Although domain names are not a ranking factor for search engines, having an optimized domain name can still significantly impact your overall SEO efforts.
The practice of optimize a domain name it’s called domain SEO, and it involves choosing a clickable name, an appropriate domain extension, and an optional subdomain. See below for several benefits of using an SEO friendly domain name.
Brand recognition
A good domain name can help build brand recognition. Customers can easily recognize your business if you have a well-designed and branded domain name. For example, users can easily join apparelforyou.com with an online clothing store.
Business visibility
Having a click-worthy domain name can add more visibility to your business. If your website appears in a search result, a professional-looking domain name can be the deciding factor in whether your site gets visitors.
first impression
An SEO friendly domain name helps to make a positive first impression with your target audience as they will see your site as professional and credible. From this, your website can generate traffic in a positive way and ultimately you can generate more leads.
5 Best Practices for Choosing an SEO Friendly Domain Name
There is no exact rule for choosing domain names, but there are some general best practices for creating a well-optimized one. If you want to create an SEO-friendly domain name, we recommend that you implement the strategies listed below.
1. Keep your domain name short
The main purpose of having a short domain name is memorability so visitors can easily remember your domain name. Short domains usually consist of a maximum of 15 characters or one to three words.
Selecting a short domain name can be a challenge as many of them are already taken. As a result, you may have to use creative methods to find a good short domain name that is still available.
Consider using abbreviations, catchphrases or keywords. Several popular websites that use these approaches are wpforms.com, monsterinsights.comi orchidhotel.com.
On the other hand, you can also buy an unavailable domain name by discovering them through domain markets. However, opting for this method can be quite complicated. For example, you will need to research the owner of the domain and confirm if it is actually for sale.
2. Use a domain name generator
For those who are stuck on choosing a good domain name, use a domain name generator to find ideas or references. The tool will generate relevant words and phrases based on your search terms or keywords.
Let’s say you use a domain generator to find a domain name for your travel blog. Then enter the sentences digital i magazine. Once you hit the submit button, the generator will list all available domain names along with possible extensions such as digitaljournal.com or thedigitaljournal.net.
Nameboy, WPB beginneri Hostinger are excellent resources that provide domain name generators.
3. Create a branded domain name
Many site owners use branded domain names to promote their businesses. They do this by including slogans, slogans and the company name in the domain.
You can also implement this technique to create a catchy and professional-looking domain name. See below for the three main ways to choose a branded domain name:
Descriptive brand names contain primary keywords that describe the business, such as softcookiebakery.com.
Evocative brand names use imaginative and creative terms that represent the brand voice and niche, such as aviationforkids.com.
Brand names of empty vessels are domain names with made-up terms or words that often have no connection to the content of the website, such as starbucks.com.
4. Consider using country code top-level domains
A top-level domain (TLD) refers to a domain extension or the last segment of a URL. Internet Corporation for Assigning Names and Numbers (ICANN) recognizes various types of TLDs, such as country code top-level domains (ccTLDs). ccTLDs are domain extensions that indicate the geographic location or target audience of the website.
Using a ccTLD is beneficial if your business targets customers in a specific region or country. For example, a user searching for barbershops will know that the website bluebarber.us is located in the United States.
5. Implement exact match domain and partial match domain
Another strategy for creating SEO-friendly domain names is to use exact match domains (EMDs) or partial match domains (PMDs).
EMDs are domain names that contain only the main keywords or search phrases you’re trying to rank for. For example, onlineclothingstore.com i babydiapersonline.com are examples of EMD as the domain names use the exact focus keywords “online clothing store” and “online baby diapers”.
Meanwhile, PMDs contain some top keywords that you want to rank for in the search engines. This is followed by a word or two describing the business. For example, tastyseafood.com uses tasty to describe the business and seafood as a focus keyword.
Conclusion
A good domain name represents how you want to describe your business. It has several benefits, including improving brand recognition, increasing business visibility and making a positive first impression.
Creating an SEO-friendly domain name can be tricky, so it’s important to focus on simplicity, branding and professionalism. Be careful not to use a trademarked or spammy domain name as they can harm the overall performance of your business.
In this article, you have learned several benefits of having an SEO friendly domain name. We’ve also looked at best practices for choosing an SEO domain name:
Keep the domain name short.
Use a domain name generator.
Create a branded domain name.
Consider using country code TLDs.
Implement exact match domain and partial match domain.
We hope this article has given you the knowledge and ideas to create a great domain name that can boost your SEO strategy. Good luck on your online journey!
Press release distributed by The express cable
To view the original version on The Express Wire, visit How to Choose an SEO Friendly Domain Name: Best Practices
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