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Many companies are already leveraging artificial intelligence technologies to help them move forward and make more data-driven decisions. It’s become easier than ever to access the data you need to target your audience more effectively and improve your marketing strategy.
If you’re a business owner that sells digital marketing services or someone who uses digital marketing services, chances are you’re facing challenges trying to stay ahead of your competition. The industry is increasingly competitive and companies are looking for ways to differentiate themselves.
Digital marketing is a fast-paced and ever-changing industry. To stay ahead of the curve, you need to quickly adapt to changes in search algorithms, consumer behavior, and the bigger picture. And what’s more, you need to be able to achieve the desired results without breaking the bank.
Here are five essential features to include in your digital marketing strategy that will help you stay ahead of the competition.
Related: How AI is changing corporate decision-making
1. Real-time data analysis
Today’s digital marketing campaigns require split-second decision-making and the ability to pivot quickly. Since these campaigns generate a large amount of data, it is necessary to be able to analyze them in real time and identify patterns or trends. This way, you can make the necessary adjustments to your campaign on the fly and improve your results.
This is where AI comes in. With AI-powered marketing tools, you can automatically collect and analyze data from all your digital channels. This will help you save a lot of time and make better decisions about your marketing campaigns.
2. Full control over the SEO strategy
Working with a digital marketing agency can be a great way to get expert help with your marketing campaigns. However, you should still have control over the direction of your campaign. After all, it’s your business and you know best.
Marketing campaigns that involve search engine optimization (SEO) are complicated and take a lot of time and effort to execute. This is why most agencies do not give their clients full control over their SEO strategy. Sometimes this can result in campaigns that are not aligned with business goals.
If you work with an agency, make sure they are involved in the planning and execution of your SEO strategy. Or even better if they give you the tools and resources to control your overall SEO strategy.
For example, SEO agencies may allow you to set a focus for your SEO campaigns based on specific keyword groups or regions. This way, you can ensure that efforts are channeled in the right direction and that time and resources are not wasted.
Related: Artificial intelligence can help leaders make better decisions faster
3. Lead generation tools
Lead generation is not an easy task. It’s a time-consuming and often frustrating process. But, it is essential for any business that wants to grow. The good news is that there are tons of tools and services that can help you generate leads, but only a few can do it effectively.
Generally, lead generation tools work by scraping the internet for contact information. But, most of these tools are not very accurate and often return many false positives. This means you end up wasting a lot of time searching for leads that aren’t relevant to your business.
A good marketing strategy should include a lead generation tool that is accurate and targeted. It should be able to generate leads based on specific keywords or locations. This way, you can be sure that the leads you receive are relevant and that you are not wasting your time.
4. Easy to use sales prospecting tool
It’s not enough to generate leads, you also need to be able to convert them into customers. And to do that, you need to have a sales process. A good sales process should be able to target the right prospects, engage them and then close the deal.
The best sales processes are those that are automated. This is where a sales prospecting tool comes in handy. It helps you simplify the process of engaging with prospects and then converting them into customers.
A good sales prospecting tool will allow you to manage your leads, track their engagement and ultimately convert them into customers. It will also help you scale your sales process so you can close more deals and grow your business.
Related: 5 Ways Artificial Intelligence Is Radically Transforming Creativity in Business
5. Free sales assets and training
Sales assets and training are essential for any business that wants to grow. Without them, you won’t be able to effectively sell your products or services.
Small businesses in particular often struggle to generate leads and close deals because they lack the necessary sales assets. These include things like case studies, proposal templates, email drip campaigns, and more.
Fortunately, there are many resources that can help you create these sales assets. You can create a library of sales assets on your dashboard and allow your customers to access them whenever they need. This way, they can close deals more quickly and efficiently.
Surviving in today’s competitive business landscape is not easy. But with the right tools and features in place, you can set your business up for success. The five features mentioned above are just some of the things you should have on your marketing dashboard. If you’re not already using them, now’s the time to start.
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