Everest Business Finance breaks down How to Perform Local Search Engine Optimization (SEO) in WordPress

There are several different platforms available for local business owners to efficiently create an online presence for their business. Of these options, WordPress is a popular choice and an easy-to-use website builder for using and managing a site thanks to its free content management system (CMS) and customizable process. However, WordPress requires user modifications to apply local SEO optimization, unlike some website building competitors. Everest Business Fundingan organization that provides revenue-based financing to small businesses, breaks down what steps small business owners need to take to raise their local search rankings:

Step 1: Check the URL structure of your WordPress site

Business owners should start with their website URL. Lots of website building platforms like WordPress, generate URLs that are not SEO friendly and contain lots of random letters or numbers within the text. SEO URLs will indicate more clarity about a website’s context within its text.

Step 2: Focus on website content

How a business owner structures their website is up to them. However, keeping the consumer in mind and making the website platform easy to use is the first step in optimizing a website. New business and online branding are lost if the consumer cannot gather the right information or easily navigate the website. After smoothing out the structure, website builders should research popular search keywords locally that run parallel to their business and start including those keywords on their website to drive searches. For local SEO, post local terms and content that further incorporates a business’s local location and presence into its online brand.

Step 3: Ask customers to leave reviews online

Asking customers to leave online reviews about a business boosts local SEO. Local SEO is a bit different compared to traditional SEO. If a brick-and-mortar business wants to promote itself in local searches, a local SEO strategy like this is the way to go. The more reviews that have high star ratings in unison, the higher a brick-and-mortar business will rank when generally searched for in the local area. Also, good reviews bring in new customers, like 84% of people trust online reviews with the same trust they have for family and friends. Business owners can motivate customers to leave an online review by emailing customers a coupon code as a reward for leaving a review.

Step 4: Post new content regularly

How to say directly from WordPress’ customer service, the more regular posts a website has, the higher the search ranking. Therefore, adding a blog to a business website is an excellent way to regularly update new content on a site. It goes without saying that Google likes blogs that are constantly updated. When thinking about what their blog posts should be about, business owners can start with topics that revolve around the keywords they researched for their website’s SEO. After doing marketing research, business owners can understand what topics are relevant to their target audience to increase website traffic.

Step 5: Use an SEO plugin

There are plugins available to help boost WordPress SEO. A plugin is essentially additional software that you can install to add new features or functionality to a website. Yoast SEO it is considered the most used WordPress SEO plugin and has features that help increase search engine rankings through automated SEO technical improvements.

About Everest Business Funding

Everest Business Funding is the small business owner’s trusted partner. They support entrepreneurs by providing them with working capital to expand their business and operations. The entire application, approval and financing process is completed in record time. When you need cash for equipment, staff, renovations, inventory, marketing or anything else, Everest Business Funding can help.

This article does not necessarily reflect the views of the editors or management of EconoTimes

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About the Author: Ted Simmons

I follow and report the current news trends on Google news.

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