The “Global Search Engine Optimization Services Market Report 2022, By Type, Organization, End User Industry”
This report provides strategists, marketers, and senior management with the critical information they need to assess the global search engine optimization services market as it emerges from the COVID-19 shutdown.
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Major companies in the Search Engine Optimization Services market include Axel Springer SE, Google, Bing, Baidu, Ask, and Yahoo.
The global search engine optimization services market is expected to grow from USD 51.74 billion in 2021 to USD 63.19 billion in 2022 at a compound annual growth rate (CAGR) of 22.1%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and store closures. ‘commercial activities that posed operational challenges. The market is expected to reach USD 134.26 billion by 2026 at a CAGR of 20.7%.
The market for search engine optimization services consists of the revenue generated from the sales of SEO consulting services by entities (organizations, sole traders or associations) that provide consulting services to businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to improve the website’s visibility in search results.
The main types of SEO services are agency SEO services and freelance SEO services. An SEO agency is a company that specializes in search engine optimization. It benefits companies by increasing their web visibility. Different organizations include small and medium enterprises (SMEs), large enterprises and are used by various sectors such as professional services, IT services, e-commerce, hospitality, recreation, real estate, etc.
Asia Pacific was the largest region in the search engine optimization services market in 2021. Africa is expected to be the fastest growing region during the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Increasing penetration of mobiles, tablets and other electronic products and increasing data consumption will drive the web content, search portals and social media market. The increase in electronics sales is increasing the number of people who own Internet-accessible devices and increasing access to digital platforms. For example, the average time spent on the Internet by each person in the US increases to 282 minutes per day by 2021, giving companies the opportunity to generate more revenue per user. This growing average internet usage is expected to drive the search engine optimization services market.
Government regulations may restrain the growth of the search engine optimization market. For example, the concept of net neutrality means that Internet Service Providers (ISPs) cannot block content based on its source or destination, discriminate against certain applications (such as BitTorrent), or impose special access fees that make small websites difficult to access. users It can be said that regulations such as net neutrality prevent the market from acting freely and give preferential treatment to websites that pay Internet service providers.
Competition for search traffic is significant among major players such as Google, Yahoo, and Bing. Strategic partnerships are seen among the major competitors, which contribute a large portion to their revenue. For example, Apple uses Google as its default search engine, which has contributed up to $8.8 billion to Google’s annual revenue, and Yahoo switched to Microsoft Bing.
Key topics covered:
1. Executive summary
2. Structure of the report
3. Search engine optimization services Market characteristics
3.1. Market definition
3.2. Key segments
4. Search engine optimization services Analysis of market products
4.1. Leading Products/Services
4.2. Key features and differentiators
4.3. Development products
5. Search Engine Optimization Services Market Supply Chain
5.1. supply chain
5.2. distribution
5.3. End customers
6. Search Engine Optimization Services Market Customer Information
6.1. Customer preferences
6.2. End Use Market Size and Growth
7. Search engine optimization services Market trends and strategies
8. Impact of COVID-19 on Search Engine Optimization Services
9. Search Engine Optimization Services Market Size and Growth
9.1. Market Size
9.2. Historical Market Growth, Value ($ Millions)
9.2.1. Market Drivers
9.2.2. Market restrictions
9.3. Market Growth Forecast, Value ($Millions)
9.3.1. Market Drivers
9.3.2. Market restrictions
10. Regional Analysis of Search Engine Optimization Services Market
10.1. Global Search Engine Optimization Services Market, 2021, By Region, Value ($ Million)
10.2. Global Search Engine Optimization Services Market, 2016-2021, 2021-2026F, 2031F, Historic and Forecast, by Region
10.3. Global Search Engine Optimization Services Market, Growth and Market Share Comparison, by Region
11. Search Engine Optimization Services Market Segmentation
11.1. Global Search Engine Optimization Services Market, Segment by Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, Billion USD
11.2. Global Search Engine Optimization Services Market, Segment by Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, Billion USD
Small and medium enterprises (SMEs) Large enterprises
11.3. Global Search Engine Optimization Services Market, Segment by End User Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, Billion USD
Professional servicesComputer servicesElectronic commerceHospitalityRecreationReal estateOthers
12. Search Engine Optimization Services Market Metrics
12.1. Search Engine Optimization Services Market Size, Percentage of GDP, 2016-2026, Global
12.2. Search Engine Optimization Services Market Average Per Capita Spending, 2016-2026, Global
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