Whenever you create a website, one of the things you need to understand is SEO. SEO (Search Engine Optimization) is basically what brings people to your website. It allows search engines like Google to find your website if someone types in keywords related to what your website is about.
For example, if your website is about dogs and your business is a dog grooming center, and someone should type in a search engine “pet daycare near me” if you have high SEO, the your website would be listed.
So, the higher your SEO, the more noticeable your website will be and the more people will check it out. The more people look at it, the more likely you are to make a sale.
There are many ways to increase SEO, such as using keywords and writing high-quality content, but one of the best ways is to translate your website into different languages. Here’s why:
What are the benefits of multilingual SEO practices?
Well, the more languages you also market with a translation platform, the more people you can reach. If your website’s goal is to reach as many people as possible, multilingual SEO practices will help you reach international audiences.
However, you can’t run your entire website through Google Translate and call it a day. Instead, you need to have a strategy and work to increase traffic.
Use a URL with a dedicated language indicator
You don’t want to have duplicate content on your website, which can sometimes create fears of having a multilingual website. Duplicate content can penalize your website in SEO, so the best way to avoid this is to make your content different. It starts by using a language indicator within the URL, where the language of the website is displayed in the URL.
For example, an original page could be www.example.com, the French version www.example.com/fr/, the German version www.example.com/de, etc. All URLs are different, so they don’t trigger any duplicate content flags even though the content may be the same.
You should also try to keep it one language per page. While it can be tempting to mix and match languages to draw people’s eyes to different parts of your website, you need to make sure that every page on your website has a language and sticks to it.
Look at different keywords in different languages
If you really want to increase your SEO traffic, you need to understand the importance of keywords. However, keywords are not one size fits all and different languages have different keywords for the same topic. To ensure that your multilingual websites attract customers through good SEO, be sure to search for keywords for each language in which you are writing.
The more keywords you can include in your multilingual website, the better your website will look entering customers! Also, it can be fun to see all the keywords that different countries find important.
More languages will bring more traffic if you do it right
If you (like any other website owner) are trying to drive as much traffic to your website as possible, you need your website to be multilingual. As long as you take the time to support each language with accurate translation and the right keywords, then you’ll find that you and your website will reach a much wider audience and hopefully get more sales!
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