Square burst onto the scene in 2009 as a point-of-sale provider. The company immediately made its mark with the small, white square card reader that allowed business owners to make payments anywhere without being tied to a physical register. Although best known for its point-of-sale system, Square offers other tools for small businesses, such as the Square Online website builder. Square Online offers free website templates to help businesses build a brand, connect with customers, and sell products and services online.
Squarespace was launched in 2003 in a dorm room at the University of Maryland. Since its inception, Squarespace has been dedicated to helping everyday people build beautiful websites. Today, it is one of the leaders in the website building space, allowing users to create a customizable website or online store in minutes using its all-in-one solution.
Both platforms offer drag-and-drop templates, intuitive website building features aimed at business owners with no prior coding experience, security features, and simple search engine optimization (SEO) and marketing features.
square
Initial price
Free
$12/month for a custom domain
Processing fees
2.9 percent plus 30 cents per transaction
Initial price
Free
$12/month for a custom domain
Processing fees
2.9 percent plus 30 cents per transaction
Why we chose it
Square Online includes free and unlimited hosting, a free URL, responsive website design tools, inventory management services, marketing tools, and advanced reporting to track marketing efforts. A big advantage of using Square Online is that it integrates seamlessly with other Square tools. This integration makes business matters such as inventory management, sending email promotions, creating coupons, and offering a rewards program to online and in-person customers easy.
Pros Cons
Free plan available Slightly less expensive than Squarespace Very easy to use for beginners Easy integration with other Square products In-store and online selling tools Mediocre templates Limited customization features Very expensive top-tier plan
square space
Processing fees
Varies by plan and payment processor
Processing fees
Varies by plan and payment processor
Why we chose it
Squarespace is one of the top all-in-one website builders on the market today for good reason. The platform allows users to create and maintain beautiful websites without any web design experience. Squarespace is best known for its elegant and high-quality templates. Customizable templates are heavy on photography, enhancing artists, bloggers, and product-based online stores.
Squarespace offers four plans to meet the needs of any type of business. More advanced plans include discount codes, the ability to sell subscriptions, advanced analytics, real-time shipping quotes, and marketing tools. The simplicity of the software allows anyone to create a fully functional website. Squarespace is also a fully hosted website builder, which means you don’t have to purchase hosting services separately.
Pros Cons
All-in-one plans Monthly and annual contracts Stunning template designs Easy to use No transaction fees for top-tier plans Plans are more expensive No phone support offered No free plan
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