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Marketing is one of the three key components of running a successful business (along with administration and business operations). While every business has marketing initiatives in place, that doesn’t necessarily mean you’re doing everything you can to optimize your marketing efforts. If you want to get the most out of the time, money, and effort you put into marketing, read on to make sure you’re not making any of these common marketing mistakes.
Error no. 1: put all the eggs in one basket
Law firms that focus on a single marketing goal (increasing visibility, for example) are missing out on a whole range of opportunities to build their brand. Successful marketing requires a multifaceted approach that helps you not only build awareness, but also connect, communicate, educate, and ultimately close ideal customers.
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