Since the dawn of the Internet and the birth of search engines, entrepreneurs and aspiring entrepreneurs have been looking for ways to create and monetize their own online businesses. Early on, these online marketers discovered that it wasn’t enough to create a website and put content on it; if they really wanted to be profitable, they had to get the attention of the search engines and prove their worth by ranking at the top of the search engine results pages (SERPs).
In the early days of the Internet, ranking high on search engine pages required a solid working knowledge of search engine optimization, also known as SEO. SEO involved the art of figuring out what algorithms engines like Google used to rank their website listings and then optimizing your website to appease (or align) with those algorithms.
Since then, SEO has grown by leaps and bounds and now has many offshoots such as digital marketing, internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and carry on. No matter what niche you choose to pursue, or whether you choose a broad approach like digital marketing, the fact is that at some point, education has to come into play. While you can rely on tutorials like the ones hosted here on HTMLGoodies or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing, and other search engines.
Online courses to learn digital marketing and SEO
To help internet marketers, content strategists, and others interested in online marketing get started, we’ve compiled a list of the best online courses to learn SEO. For the purposes of this tutorial, we’ll be using phrases like SEO, digital marketing, and internet marketing interchangeably. Note, however, that there are considerable differences between each of these types of search engine marketing, which we highlight in these articles:
With that said, here is our list.
SEO Training Masterclass: Beginner to Advanced SEO by Udemy
The first dish on our list is crazy. Powered by the online classroom, Udemy, the SEO Training Masterclass: Beginner to Advanced SEO Course includes 16 hours of on-demand SEO training videos. Students will begin by learning how to do SEO keyword research, use the Google Keyword Tool, and create a keyword list for your website.
From there, the course moves into on-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and SEO for other platforms including WordPress, Wix, and Shopify are also discussed.
The last two parts of this online course cover off-page SEO, link building, mobile SEO, voice SEO, and technical SEO. Students will also get hands-on experience with several popular SEO tools, including Google Analytics, Google Search Console, the Yoast SEO plugin, and more.
To enroll in this course, visit its listing on Udemy: SEO Training Masterclass: SEO from Beginner to Advanced.
YouTube SEO Search Engine Optimization for Udemy Success
Despite what many may think, Google is not actually the biggest search engine in the world. The truth is that more searches are done on the YouTube video platform every day than anywhere else. For this reason, we felt it was important to include at least one online course that specializes in YouTube optimization. That’s why we turned to Udemy’s SEO for YouTube Success course.
This YouTube SEO course is relatively short, weighing in at four and a half hours. It begins by discussing keyword phrases and keyword research in relation to videos. From there, students learn how to create optimized YouTube titles and video descriptions. Two unique case studies are then reviewed, before the course concludes with a series of marketing tips and tricks specifically related to video content.
You can sign up for this course by visiting its Udemy listing: YouTube SEO Search Engine Optimization for Success.
The full SEMRush course from Udemy
Learning the right SEO tools can make or break a digital marketing career. If you’re a fan of HTMLGoodies and our SEO tutorials and tool reviews, you’ve no doubt seen our coverage of the popular SEO software known as SEMRush. Arguably one of the best SEO tools on the market, SEMRush has a ton of features that can take a while to learn, simply because there are so many to choose from.
The Complete SEMRush Course is aimed at students and marketing professionals who want to learn the ins and outs of SEMRush. In addition to learning the marketing software interface, students will also be taught how to set up projects and website tracking, identify (and copy) competitor SEO strategies through competitor analysis, find link opportunities first, optimize content and discover website issues that could be affecting your ability to rank in the SERPs.
The online SEO course is almost six hours long and comes with a certificate upon completion. You can learn more about the class and register by visiting its Udemy page: Full SEMRush course.
SEO Audit – Find and fix common Udemy SEO issues
Once you have a basic understanding of SEO best practices and techniques, you may want to dig a little deeper. One direction you can head in is learning how to conduct an SEO audit of your site. SEO audits involve reviewing all elements of your website and marketing strategy to uncover flaws and issues with your site. To help you learn how to perform a site audit, Udemy has developed the SEO Audit: Find and Fix Common SEO Problems course.
Although the course is only two hours long, there are plenty of SEO auditing techniques covered, including:
Tools for SEO Audits Technical SEO Elements Auditing an XML Sitemap How to Test Page Speed Common On-Page SEO Mistakes How to Find Broken Links, Thin Content, Duplicate Content and 404 Pages How to Analyze Page Structures internal links and backlink profiles
The course includes a Certificate of Completion and an SEO Audit Checklist, which is helpful for making sure you’ve covered all the bases during your SEO audits and SEO reviews. To enroll in this essential internet marketing course, visit their listing on Udemy: SEO Audit – Find and fix common SEO issues.
Local SEO: Local Business Marketing Guide
Another “specialist” area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local businesses and local keywords. Udemy has a great online class that covers the topic called Local SEO: Local Business Marketing Guide.
This course is five hours long and teaches local SEO topics including:
How to Optimize and Rank for Local Business Websites How to Increase Location Relevance How to Do Keyword Research for Local Keywords How to Build Citations and Rank for Map Pack
You can sign up for the local digital marketing course by visiting their Udemy page: Local SEO: Local Business Marketing Guide.
Complete Udemy Social Media Marketing Course
No SEO course list would be complete without at least one class for social media optimization. Udemy has a course called Social Media Marketing that serves this purpose. With two and a half hours of on-demand video content and 16 articles, this SMO course covers the following areas of social media optimization:
Social Media Basics Social Media Optimization Basics for YouTube, Facebook, Twitter and Instagram Social Media for Customer Service and PR Social Media Audit Techniques Content Marketing Basics and Etiquette the social networks
Learn more about this social media marketing course by visiting its listing on Udemy: Complete Social Media Marketing Course.
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