Sprinkles founders Jess Park and Tyler Eisenhart
Southern California digital media agency Sprinkles Media recently offered an inside look at SEO and how it affects businesses around the world
Do you have a good SEO strategy for the coming month? What about next year? When running a business, nailing the basics of local organic SEO can make all the difference in your digital marketing efforts.”
—Jess Park
IRVINE, CALIFORNIA, UNITED STATES, August 30, 2022 /EINPresswire.com/ — Digital media startup Sprinkles Media, well-established in helping businesses large and small achieve marketing goals, took a closer look at search engine optimization (SEO) and its impact online.
What makes a good SEO strategyA comprehensive introduction to search engine optimization, Sprinkles Media takes a deep dive into what businesses should focus on to increase exposure to a given audience.
“A good SEO strategy helps a business grow its online traffic, rank higher in search engines, and get new leads. However, not all SEO strategies are created equal, especially for businesses different in specific industries,” explains Jess Park, CEO and co-founder of Sprinkles Media.
“For example,” Park continues, “SEO strategies for an iconic medical practice will likely differ from a home repair and remodeling company.”
“SEO has a lot of moving parts, which means things change almost as quickly as Google’s mysterious algorithm,” Park says, hinting at Google’s algorithm, which is known to change the parameters and factors of what ranks in Google SERPs.
With this guide to SEO, readers interested in SEO or businesses looking to understand what it’s all about will get answers quickly.
All about SEO
“Search engine optimization (SEO) is one of the biggest and most powerful tools in digital marketing,” says Park. “Do you have a good SEO strategy for next month? What about next year? When running a business, nailing the basics of local organic SEO can make all the difference in your digital marketing efforts.” says Tyler Eisenhart, CMO of Sprinkles Media.
And it’s not all talk; SEO greatly increases brand awareness for businesses around the world. SEO is an ever-changing landscape that forces SEO experts to constantly tweak and change their tactics to ensure constant brand growth.
And the Sprinkles Media team isn’t backing down and resting on its laurels. With clients, the team goes over different SEO strategies, how to improve the reach of certain businesses and stay ahead of the competition. A solid way, says Sprinkles Media, is to build backlinks, a vital part of any successful SEO push.
“Building backlinks ensures SEO success. An backlink, or a link from outside your domain that links to your page, acts as an endorsement. Search engines will recognize your authority , especially if the backlinks come from trusted sources on specific topics. If you have links from industry experts, Google will look favorably on your page.”
“Link building is the way to acquire backlinks. Focus on different ways to build backlinks. For example, you can create SEO press releases, sitelinks and specific pages. However , just make sure the content is newsworthy!Another example is reaching out to your networks and agreeing to link to other sites if they in turn do the same for you.
Through practices such as website development and branding, Sprinkles Media leverages a company’s strengths to generate interest online. But most importantly, it’s about connecting customers with a solution they’re looking for.
Summit Health And Sprinkles Media
In a successful and ongoing partnership with East Coast medical practice Summit Health, Sprinkles Media achieved major online wins for the company. Andy Cheng of Summit Health explains:
“The problem we had at Summit Health, and also our other brand, CityMD, was that most of our traffic came from organic products. [search results], we had no way to improve it. We didn’t control it, so we had to do something to increase our overall organic search results.”
Sprinkles Media, through SEO efforts, delivered.
“When working with Sprinkles Media in 2021, the practice saw 152% growth in top-page keywords on the Google search engine results page. It’s a win-win.”
Impressive in its own right, given the vast amount of the medical space online, Sprinkles Media’s efforts are multiplied tenfold.
The world of digital marketing with Sprinkles Media
Digital marketing is a massive field; SEO is only one part of it. Sprinkles Media understands this well and claims that there is no one-size-fits-all approach to marketing.
“No business is exactly like another,” says Park. “A medical company in New Jersey is going to have different goals than a home repair business in Southern California,” referring to longtime clients Summit Health and Five Star Restoration.
The startup, now two years old, was founded by digital marketing veterans Tyler Eisenhart and Jess Park. The two set out to change what they saw as outdated and out-of-touch marketing practices, specializing in website creation, advertising and marketing.
“When we work alongside clients, we make sure they have a meaningful say in what happens with SEO. We combine our SEO expertise with old-school customer service. But we make sure it’s a partnership,” says Eisenhart. “We have the tools to help them become visible, but the customers have the final say. At the end of the day, it’s their business.”
And with its multitude of services, Sprinkles Media can’t go wrong.
Learn more about Sprinkles Media
Sprinkles Media is a digital marketing startup launched in January 2021. Sprinkles Media offers a comprehensive and holistic approach to marketing, covering all aspects of digital marketing.
To learn more about Sprinkles Media, visit the official site.
Tyler Eisenhart
Sprinkles Medium
+1 4434728802
Email us here
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August 30, 2022, 3 p.m
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