In today’s world, companies, global and local, innovative and traditional, large and small, public and private, are all fighting for the same market. Therefore, digital marketing has proven to be a key differentiator when it comes to gaining a competitive edge in the market. Creative marketing is a Google-certified digital media agency specializing in SEO, Google Ads, social media and content creation. Create customized marketing strategies that meet each client’s unique needs.
Kreativ Marketing was formed in 2017 by its parent company Grand Apps, a mobile app development company. “As various mobile apps were being developed, we were often asked if we provided marketing. That’s when the idea of having a marketing arm came to mind and Kreativ Marketing was born,” shares Tyler Kutt , co-owner of Kreativ Marketing & Grand Apps. Since then, the company has offered services to a large client base ranging from container companies to financial advisory and everything in between. Most recently, Kreativ Marketing was chosen as one of the top 11 SEO agencies in Grand Rapids by Expertise, due to its expert services.
Customer relations are a top priority
Kreativ Marketing is very focused on relationships. Tyler and his partner are the main point of contact for customers for anything they need. In addition, Kreativ Marketing partners have the advantage of being actively involved in the day-to-day operations and decision-making of their projects. “Our customers are not just another business that we try to make money from; we’re really in this for the long haul and we value quality over quantity,” comments Tyler. As a result, Kreativ’s clients enthusiastically recommend the company and its services and happily share their work experiences.
Andrew from ProKitchen Software said: “This team is doing a fantastic job keeping our brand at the top of Google month after month. We’ve gone from virtually invisible to #2 on our highest traffic keyword and we’re still pushing for #1. The brand is moving in other keywords too! I highly recommend this SEO marketing team.” Similarly, Jason from Pure Real Estate Management said, “These guys are great! They took the time to get to know and understand our brand and our needs, and helped develop marketing strategies that contributed to the our success. Their staff is friendly and attentive. I highly recommend Kreativ Marketing.”
Inspiring workplace culture
Quoting Steve Jobs on talent management: “It makes no sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” The co-owner of Kreativ Marketing has a similar philosophy. Tyler describes Kreativ as a company that doesn’t focus on titles or accolades; instead, it focuses on delivering high-quality work and maintaining long-term relationships with clients and employees. “It’s one thing to say we listen to our employees, but it’s another to implement the ideas that come out, give them the support they need and empower them to do it,” he continues.
Tyler proudly says, “When employees see their ideas come to life and not just talked about, the amount of pride and ownership they have is second to none. Showing and expressing appreciation for the value they bring every day is very important to keep your spirits up.”
Progress made during the pandemic
While many industries were hit hard by the COVID-19 pandemic, marketing companies like Kreativ continued to grow with increased client engagement and a track record of successful project completion. “As terrible as the pandemic has been, it’s allowed us to really lean into the educational side of why digital marketing is so important,” Tyler opines.
Before the pandemic arrived on the scene, many business owners did not understand the dynamics of SEO marketing, how it works and how its implementation can increase their sales and expand their reach. In a similar vein, Tyler began educating potential clients on digital marketing strategies and formed a close bond with them. “The training allowed us to show that we really know what we’re talking about and provide affordable options that customers could choose from whatever they felt most comfortable with,” adds Tyler.
A note for emerging leaders
As a marketing expert, Tyler suggests industry enthusiasts focus on delivering high-quality work early on. Many business owners use unfair tactics to attract customers, but fail to keep their end of the business. Therefore, an honest and transparent approach must be followed.
Also, word of mouth is the best when it comes to building a brand. “Also, I would recommend starting with a local SEO strategy and never planning to pause or stop that strategy. Almost half of all searches consist of users looking for local information, so it’s imperative to be a part of that conversation , especially if you’re just a startup,” Tyler sums up.
marching forward
In the coming years, Tyler plans to build user connections through experiences. Here’s what content marketing does and why it’s so important. He goes on to say, “I think our next challenge is how we can help build an experience that a business can deliver to their existing or potential customer base that promotes reactivation, retention and referrals. Connection is the key, and it’s something we’re going to be very focused on from now on and for the foreseeable future.”
For more information: https://werkreativ.com/
about Tyler Kutt, Co-Owner
Tyler Kutt is co-owner of Kreativ Marketing and Grand Apps. He has spent over a third of his life working in the digital marketing space. He has extensive experience working with and leading marketing efforts for companies of all sizes; startups, mid-sized companies and multi-million dollar companies. Tyler has a deep understanding of digital marketing tactics and strategies. He has a unique ability to identify which tactics and strategies work best based on individual business needs and budgets. Tyler is also a proud husband of seven years to his wife Elise and a father to his son Tucker. Entrepreneurship runs in his family as his wife runs and owns a photography business called Mod Bettie.
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