Clockwise from top left: Steven Justice, Pam Rahmaan, Erika Simms, Bill McGough, Rachel Plamodon, Amy Sandberg
Unite Digital, a Bloomfield Hills-based digital marketing company that focuses on digital OEM-certified dealer programs, lead optimization, online and offline retail integration, and customer loyalty and retention strategies, announced today the expansion of its team with six new hires.
“We are very excited to add these skilled and talented individuals to important roles within our growing company,” says Stacey Coopes, president and CEO of Unite Digital. “Together, they will support our overall goal of creating seamless consumer experiences that unite and differentiate manufacturers and their distribution network, bringing them into the modern era of buying and selling, wherever customers are.” .
Steven Justice is now the Director of Digital Customer Experience, Pam Rahmaan is now the Director of Program Operations, Erika Simms is now the Director of Product Development, Amy Sandberg is now the Senior Accountant, and Rachel Plamondon and Bill McGough are now software engineers.
Justice has unparalleled experience in OEM program management with a proven track record of work and training in the digital marketing, consulting and automotive sales industry.
His skill areas include digital strategy, search engine optimization (SEO), level 3 marketing, customer experience and analytics, customer relationship management, customer journey processes, team building, people leadership and OEM customer partnership and management.
Rahmaan joins Unite with 15 years of automotive technology management experience. Previously at FordDirect as Director of Tier 1 and 2 Technology, one of her most significant accomplishments was migrating the entire FordDirect regional Tier 2 site platform from a .net application to AEM.
He has also worked at Wunderman (Ford’s ad agency) as a QA analyst for top tier ads, Zaaz (Ford’s analytics provider) as an analytics implementation specialist focusing on OEM site tagging of Ford/Lincoln and survey creation, and ePrize. (online games/incentive app developer) as QA manager.
Simms has 12 years of experience working with auto dealerships to improve their digital footprints. For the past eight years, she has been the Vice President of Dealer Authority, working with some of the best dealers in the industry. Erika excelled at helping her clients reach their target market and increase productivity. At Unite, you will work with digital marketing manufacturers and providers to define and deliver industry-leading solutions in the digital marketing space. Erika lives in Raleigh, North Carolina, where she is a fitness enthusiast who is artistic and enjoys gaming.
As Senior Accountant, Sandberg plans to use his combined organizational skills, accounting experience and project-based knowledge to address Unite’s explosive business growth. Amy joins the team with over 15 years of accounting experience, including ten years in the steel fabrication industry where she was involved in a number of capital projects.
Plamodon has over ten years of experience and was previously a web developer for Knorr Marketing in Traverse City. During this time, his biggest achievement was developing the infrastructure for his data sources and leading the front-end development of his proprietary platform.
Previous roles include web developer at Buzzbizz Creative in Anchorage, Ala., and SEO technical engineer at Peak Positions in Traverse City. Rachel attended Northwestern Michigan College in Traverse City, majoring in web development.
McGough has five years of experience, most recently with Rocket Central, where he implemented a GraphQL API. Prior to that, Bill was a Team Leader at Rocket Connections, where he led a team of 15 people. Additionally, Bill attended a six-month in-house coding training class at Rocket Central and has experience in .net and AWS.
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