Although it is difficult to convince people to download new apps, there are many tried and trusted ways to increase app downloads. Increasing app downloads is a skill and an achievement in itself. Every day, approximately 2,000 apps are released to the Google Play Store and Apple’s App Store, all hoping to see an increase in app downloads. In 2020 alone, over 142.9 billion apps they were downloaded But how do we make sure yours is successful? Follow the steps below.
4 tips on how to increase app downloads
1. Focus and prioritize app store optimization
Most Android and iOS users learn about new apps through the Apple App Store or Google Play. Obviously, being selected as an Editor’s Choice is the best form of promotion in the app stores. But you don’t have complete control over it. However, the app listing is under your control. The process of making your app store page as accessible and attractive as possible is known as app store optimization or ASO.
In practice, this involves including the best keywords available, creating a catchy title, writing an attractive app description, and uploading attractive images. Many apps that report low download rates lack at least one of these factors.
So what is app store optimization?
App Store Optimization (ASO) is the process of optimizing the content of the app listing so that the app listing ranks higher in the app stores. It works in the same way as Search Engine Optimization (SEO), but instead of global search engines, it works for app stores.
Once you focus and prioritize app store optimization, you will see increased app downloads. Here are some tips to make it happen:
One of the most important things you can do to optimize your app is to use the right keywords in your app title and description. Use the Google AdWords Keyword Tool or a keyword tracker like Sensor Tower or App Radar to find the most relevant search phrases.
Choose your categories correctly and strategically when submitting your app to an app store. Make sure you choose a category that is related to your app but not too busy.
Consider the location of your target audience and tailor your app description to those locations. This may include converting the app store description to another language or choosing photos that are relevant and acceptable for this location.
2. Create a great app icon and user interface for your app
Your app’s icon and user interface give potential users the first impression of your app. Therefore, it is essential to pay close attention to its design. When done correctly, it affects user behavior and can help increase app downloads. It should be more than a last minute addition. Your app icon is the first thing a potential user sees in an app store, so make sure it’s aesthetically pleasing.
Also, you should create a demo video of your app. Since not all users will understand all the features and benefits of your app after reading a short explanation or seeing a few screenshots, creating a demo video is another strategy to promote your app and increase downloads applications Create a 30-second demo video explaining what, how and why your app is. Put more emphasis on the app’s user interface, usability, and most popular features.
3. Show your users’ reviews, ratings and testimonials
When a potential user comes across your app, there is a strong tendency that they will want to look at your rating and user reviews. More selective users will search these reviews for input from others.
Both user ratings and reviews can significantly influence the number of downloads you receive. Also, app stores prefer to favor apps that provide a positive user experience.
Asking your existing users to leave positive feedback is an excellent strategy to improve your ratings and reviews. Many applications include a pop-up message that is displayed after a certain number of hours or time that the application is opened.
This not only ensures that more users will leave a rating or review, but also increases the likelihood of receiving feedback from those who have a good impression of your app. This type of “social proof” is quite effective.
Potential users want to see what others are saying about your app. So, when you display your users’ reviews, ratings, and testimonials, your chances of seeing an increase in app downloads are higher.
4. Market your app properly
If you’re lucky enough to have a reasonable marketing budget, don’t be too frugal with it.
Typically, app marketing campaigns last for a few weeks or months. However, if you want to see a significant increase in your app downloads in a short period of time, you need to go all out with your marketing efforts.
It takes a lot of courage and determination to launch an entire marketing campaign at once, but it can be massively successful when done right.
Organic searches will drive most of your downloads, but your web version landing page will drive many more. As a result, you should also establish a dedicated home page for your app, with a clear call-to-action that encourages consumers to download it.
Final thoughts
No matter how attractive and effective your app is, it won’t get downloaded if you don’t promote and publish it properly. Increasing app downloads doesn’t have to be as difficult for you as it is for others. You may not even have to invest money to see increased app downloads if you use some of the strategies mentioned above.
When using these strategies, consider the interest of your target audience. As a result, your app will maintain its relevance in the market.
Written by Bar Nakash, Co-Founder and CEO of TeraGen.io
Credit: Tomer Shalom
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