Considering they are over 1.5 billion websites worldwide, standing out from the crowd has never been more critical. If you’re a real estate agent, whether you’re buying or selling homes, you need to get your ads to the right audience.
A common mistake real estate agents make is to confuse domain authority with page authority. But how can you learn the differences between the two and how it relates to SEO?
We created this guide with estate agents in mind. Read this guide for a breakdown of all three and quickly move to a higher traffic site.
What is domain authority?
Domain authority is a useful metric when it comes to SEO (Search Engine Optimization). You’ll see how your web property stacks up against the competition.
It allows you to know the chances of your real estate company ranking in the search engine results. Domain Authority, first coined by Moz, will give you a score of 1-100. 0 is the lowest score.
It is based on Moz’s Link Explorer web index tool. Their system introduces several factors to determine this metric.
The quality of your links is important
The quality and quantity of your links will be considered. Backlinks are vital to get a higher rating. Backlinks are when another website will link back to yours. The more quality sites, the higher your score.
Note that your domain authority may fluctuate. By working on sections of the website, you can improve the domain authority of the entire site.
Have a Plan
It is vital that you have a plan for each page and use keywords. Keywords are words or phrases that people type into Google. For example, homes for sale in Atlanta. Use high quality keywords that attract the right audience to your site.
To rank higher:
Update old content with fresh, relevant and additional content. Create engaging content that engages your audience. Use relevant backlinks. Use multiple channels such as social media, email newsletters, etc. same
What is Page Authority?
Moz also uses Page Authority. It defines how your specific page will be ranked in search engines.
Page authority also uses a range from 1 to 100. The higher the score, the better the potential ranking.
Your home page will often have more authority compared to your other landing pages. To rank higher, you’ll want to use high-quality content to demonstrate that you’re an expert in your field. It is usually easier to increase a lower rank.
What is the difference?
Page authority takes into account several factors, but does not include content optimization or keyword usage. Domain authority comes from Moz’s web index tool. It includes several factors, including domains and links.
Page authority helps you define your actions to improve each page. Domain authority allows you to see your site in comparison to competitors. You will know the chances of your website ranking well in searches.
What is more important?
Both are important to your SEO strategy. Focus on page authority first, as it can be built faster than domain authority.
Make a useful blog post on a trending topic for short-term results. In the long run, your domain authority is also important.
High domain authority helps your website as a whole. Build your domain authority and see your ranking potential increase for multiple pages.
Use of these metrics in SEO
Search engines like Bing and Google use crawlers to collect information about web content. They will start on a web page and follow internal links to pages on that site. Crawlers also go to external links.
SEO looks at:
Social MetricsKeywordsKeyword RelevanceExternal LinksInternal LinksBrand MetricsKeyword UsageEngagement & TrafficAnd More
Going to these links will help crawlers understand what each page is about. Your links should make sense with the content. Also don’t put too many keywords on one page.
Check each individual page and its ranking through page authority. If a page has a lower rating, add high-quality links to increase its ranking. MozRank is often used by real estate agents and others to help improve their pages.
Building authority explained
Guest posts could help your results. Reach real estate niche websites where you could guest post. Avoid guest posting on non-real estate related sites; you would just be targeting the wrong audience.
Many of them will allow you to link back to your site in this post. This will help you get noticed on established and reputable sites.
Answer questions that others may ask on forums like Quora. You can then provide a link to your site.
This allows web crawlers to drive traffic to your page organically. Another popular forum is Reddit. Stay active, build your backlinks and provide relevant content.
Improve your authority through directories. Find site directories or resource pages. These directories are updated frequently to ensure that the links still work.
Better understand SEO, Domain Authority and Page Authority
After exploring this guide to better understanding SEO, Domain Authority and Page Authority, you should see the importance of both. Remember to combine all three for best results.
Would you like to read more updated and educational content for real estate agents? Then check out our other informative articles today. From rising rates to whether millennials are to blame for inflation, you can read it here first.
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