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WordPress on-page SEO affects the content you create for individual WordPress pages, including articles, blog posts, and product pages, and how the information on the page is structured. Do you know the terms “keywords” and “key phrases?” They play a critical role in creating SEO friendly content in WordPress.
Simply put, on-page SEO builds specific keywords or phrases into various elements of individual web pages. Called “keyword optimization,” this WordPress SEO strategy helps search engines understand the intent of a page and, in turn, rank it first in search results for optimized keywords and related sentences
Here’s how beginners and experienced users alike can approach WordPress on-page SEO:
1. Start with SEO keyword research
This discovers the keywords and phrases that people use when searching for information, products and services online. Because optimizing for high-volume keywords can dramatically increase website traffic and generate new business, SEO keyword research should top any SEO checklist. Keywords Everywhere, Semrush, and Ahrefs offer a variety of keyword research tools.
Semrush’s Keyword Magic Tool provides a gold mine of useful data for fast and extensive keyword research.
2. Optimize existing WordPress content
Applying keyword optimization while building a new WordPress website or updating existing content can improve your search engine rankings from day one. Incorporating keywords and phrases into your content isn’t difficult, but you don’t want to overdo it. WordPress SEO plugins Yoast and Rank Math help you find the perfect keyword balance.
3. Optimize existing WordPress page elements
All WordPress page and post formats use page titles (H1), title tags (H2 and H3), image data, and URL permalinks. Each of these elements can be optimized for specific keywords without WordPress SEO plugins. However, plugins like Yoast and Rank Math make the job easier and provide SEO-quality ratings and recommendations.
4. Plan and publish new optimized content
Google and other search engines love fresh content, so use keyword research to come up with new ideas for articles, blog posts, products or services that might interest your target audience. Regularly publishing new content targeted at SEO keywords helps increase overall website ranking, plus it gives you more content to boost your social media marketing.
WordPress SEO plugins like Rank Math, above, and Yoast offer a comprehensive list of on-page SEO tools, including on-page content and SEO scores, as well as useful technical and off-page SEO features. page
5. Add internal and external links to the content
When optimizing existing pages and adding new content, be sure to include links to related content on your website and relevant external sources. Internal links build topical authority, help search engines index your new content quickly, and can revive existing page rankings. External links to relevant information on high authority websites can also increase rankings. Both Yoast and Rank Math come with useful link tracking tools.
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