Prioritizing SEO early can help your business grow in the long run.
Proper website design can help a company’s website rank higher in the SERPs.
Search engine optimization is one way to increase your business’ online visibility.
An optimally designed website will boost a company’s online activities.
HOUSTON, TEXAS, UNITED STATES, July 8, 2022 /EINPresswire.com/ — Current SEO Media, Inc. has three ways to better optimize a website’s design to rank better in search engine results pages (SERPs). As a digital marketing company, this company understands that a company’s website is the foundation of its online activities. Making sure that the website design is optimized for users and search engines can increase visibility and brand recognition.
It is called the collection of strategies and tactics to better optimize a website “Search Engine Optimization” (SEO). While there are many factors involved, one of the main points of SEO is to ensure that the overall design of a website meets search engine standards. Current SEO Media, Inc. has identified three characteristics of a website that are most important to guarantee a higher ranking in search engines such as Google or Yahoo.
One of the most important aspects that search engine crawlers consider when indexing a website is user experience. A number of factors can affect user experience, including website navigability, speed, and mobile friendliness.
1. Structure of the website
No user wants to spend time figuring out where to find the product or service they are looking for. For them, the time and effort needed to find it could be better spent on another website.
When developing a website, many designers like to keep things as simple as possible while focusing on the look of the site. In doing so, they provide crucial internal links that lead to a website’s most important product or feature pages. The goal of a well-structured website is to allow users to find these pages easily.
The structure of a website should have a clear and logical hierarchy for easy navigation. Use categories and subcategories that break down the various pages on your site in an easy-to-understand way. These categories and subcategories should target specific keywords related to the service or product. For example, a suitable sitemap might look like this: Auto Parts & Accessories > Auto Parts > Batteries.
Cross-links are also an important factor that binds the content of a website together. Horizontal linking allows consumers to easily find their way to more information about a company’s products and services. For example, it would make sense for a page about snowboarding to lead to another page of content about the necessary gear.
All in all, the structure of a website shouldn’t require too much brain power to analyze. A properly optimized website should be able to guide a user without the need for an actual guide.
2. Load time and page speed
In the Internet age, nobody has time to wait for a page to load. It’s frustrating to wait for the answer to a question that’s stuck behind a screen that’s taken a century or two to load. If pages on a website take more than a few seconds, chances are the user has already moved to look for the answer elsewhere.
Several factors can affect how fast or slow a page loads, including web hosting, file size, plugins, coding/scripting, and traffic volume. By regularly checking these factors, a company can ensure that its consumers are not turned away. Google offers a free PageSpeed Insights tool that makes it easy to check the performance of specific URLs on a website. There are also many online tools that can also check the loading speed of a page or website.
3. Mobile-Friendship
Having a responsive website is helpful in retaining traffic and enabling a pleasant user experience. However, a website should also cater to users visiting it via mobile and non-mobile methods. Now, people tend to search for things on their phones rather than their laptops or desktops. By 2021, 55% of all global traffic came from mobile devices.
Both the mobile and desktop versions of a website should be easy to navigate and load properly. Regardless of which version of the site a user sees, it should have the same flow and navigability. Search engine algorithms like Google will prefer other websites that have sites that have not yet optimized their site for mobile users. In fact, they can push non-optimized sites lower in the search rankings.
A website’s design is crucial to a company’s digital marketing tactics because it can affect search engine ranking, conversion rate, and overall user experience. A well-designed site can help a business attract new customers and retain existing ones. On the other hand, a poorly designed website can drive away customers and hurt a company’s bottom line.
As a leader Houston SEO company, Actual SEO Media, Inc. offers its customers methods to expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. This company believes it’s never too late to optimize a website’s design and structure for future success. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
Email us here
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Houston Digital Marketing Services
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July 9, 2022, 01:45 GMT
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