Marketing: Running a successful campaign is harder than ever. These are the alternative solutions, according to Kurt IvyFounder of SimpleCryptoPR.
From a curious fad, cryptocurrencies have become a much more mainstream method of financing and investing. Huge companies like PayPal and Mastercard have played an important role in building the popularity and credibility of cryptography in recent years. This, in turn, has inspired many blockchain startups to enter the market.
With such large influx of crypto startup projects, the competition has skyrocketed. As a result, running a successful marketing campaign in this space is more difficult than ever. In fact, it is a full-time job that requires focusing on implementing and monitoring customized marketing strategies to ensure the growth of a project.
Marketing and specialization agencies
A crypto marketing agency can use its expertise to guide a start-up through its advertising and marketing with innovative strategies. Various marketing strategies have yielded good results for many cryptocurrency projects.
With that in mind, let’s take a look at some of the basic elements that every good marketing campaign should include.
1. An outstanding white paper
A white paper is an authoritative report that presents a problem and a solution on a specific topic. Marketing professionals write white papers to inform readers about a specific topic or to describe and promote a specific methodology.
Satoshi Nakamoto first established the process of publishing a white paper for a blockchain project. Today, almost every known cryptocurrency has a white paper. This document must be well-crafted as it is an essential component of initial coin offering (ICO) marketing.
White papers also play an important role in generating leads. A white paper educates and sells the product to the reader simultaneously. Unsurprisingly, white papers have higher conversion rates than most other marketing methods.
Additionally, someone who downloads and reads a full white paper is much more likely to be further along in the buyer’s journey than someone who browses a website, clicks on an ad, or watches a short explainer video.
2. Create a website and go on social media
Websites are essential for all businesses and organizations. It is a more formal and official method of attracting customers, clients and investors. Therefore, a crypto start-up needs a website with a good user experience (UX) design. Making an excellent first impression is essential. For those looking for a better understanding of what to aim for in terms of aesthetics, design, and usability, startups can find inspiration by looking at designs from other established and top-tier projects.
Social media is also a crucial element for a crypto startup marketing campaign. The potential brand exposure any project can receive through these platforms makes it an important component. For this reason, the project should have a participation plan for platforms like this Facebook, Reddit, Twitter, tik toki Instagram. Most of these websites have active crypto communities, and a successful campaign can quickly get the word out about a new project.
However, cryptocurrency marketers need to realize that creating a one-size-fits-all marketing plan for all social media platforms won’t cut it. Instead, each social media platform requires a unique marketing plan; there is no single approach.
3. The importance of networks and Airdrops
One of the oldest (but probably still most effective) marketing strategies is networking. As a new crypto company, it is possible to network in a number of ways. An example would be to organize conferences and summits where investors and cryptocurrency specialists can meet to discuss and exchange ideas. This is an opportunity for people to create a tight-knit crypto community where they can interact and connect with other industry experts.
Cryptocurrency startups should use calendar events and scheduled press releases to announce and publicize special events such as ICOs, product launches, etc.
Airdrops are one of the most exciting marketing and networking strategies available to new crypto businesses. Airdrops allow startups to distribute free coins and tokens to anyone who has signed up for the airdrop.
Coin and token distribution has proven to be a surefire way to spark interest in the crypto community. Because of this, airdrops are a popular method to generate interest in a project or cryptocurrency quickly. In addition, projects can facilitate over-the-air releases via platforms such as Telegram and Discord.
Referral marketing is an online marketing strategy in which a project asks its existing community members to spread the word about its project and incentivize members for successful referrals by offering whitelist spots or launch tokens to their wallets In addition, referral campaigns offer existing community members the opportunity to earn monetary rewards for recommending certain projects to their own network.
A win-win for all!
4. Leverage organic website traffic through SEO
For a long time, search engine optimization (SEO) has been a pillar of digital marketing, and remains one of the most crucial components of creating an online presence and promoting a project. Furthermore, SEO will continue to be one of the most crucial components of any online marketing plan as long as customers use search engines to find information and products.
SEO is probably one of the most affordable and efficient options of all the crypto marketing techniques covered in this post. Unfortunately, startups that neglect to use SEO are giving up the opportunity to get organic traffic to their website and missing out on the opportunity to receive quality leads.
5. Use a crypto marketing agency
A crypto marketing agency is a digital company that specializes in brand awareness, token sales, community management, and blockchain promotion to help crypto and blockchain projects attract customers.
A successful marketing campaign can greatly boost the growth and profitability of a crypto project. Deciding which strategies to use can be a difficult task, as most of these strategies require specialized marketing knowledge and training. However, a crypto agency can ensure that a project reaches its roadmap milestones more quickly and efficiently.
Simple PR Crypto has a trained digital marketing staff that promotes cryptocurrency and NFT projects through social media, community engagement, airdrops, SEO and more. Its 360-degree approach helps ensure that a crypto project generates the highest possible ROI.
Simple Crypto PR knows how to get the most out of a marketing budget and uses cutting-edge marketing techniques to maximize revenue from all advertising and marketing initiatives.
A marketing campaign can make or break a new crypto project, so it’s important to have the right strategies and industry knowledge in place to have the best chance of long-term success. In fact, companies that partner with an agency have one 7.4 times more likely to succeed than those who do not.
Handing this responsibility over to a reputable crypto marketing agency will give a new project the best possible start.
Marketing: The Final Word
The marketing process for blockchain and crypto start-ups is similar to any other type of start-up. It is important to be truthful and disclose all information about the project. Be clear about the main function and technical specifications of the project, and explain what solutions it can provide. Despite the strong competition, this sector is still in its early stages, and there is still a lot of room to develop new projects.
About the author
Kurt Ivy is the founder of SimpleCryptoPRa marketing agency for blockchain projects. Ivy is a philosopher, futurist, writer and entrepreneur.
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All information contained on our website is published in good faith and for general information purposes only. Any action the reader takes on the information found on our website is at their own risk.
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