When marketers and online store owners think about marketing, the conversation usually revolves around putting effort into search engine optimization (SEO), social media marketing, and content strategy. Other avenues such as paid search and local SEO are also often used. Thinking in these terms, and executing these strategies, requires the use of SEO tools and digital marketing software, such as SEMRush or Leaping Frog.
If you sell products through Amazon or an Amazon store, you’ll want to move away from traditional SEO software and look at Amazon Marketing Tools, which are specifically targeted at Amazon. Among these admittedly limited tools is a new piece of marketing software from Amazon, Sellzone, which promises to help increase sales, conversions and facilitate product research. In this internet marketing tutorial, we’ll review Sellzone, look at the pros and cons, and discuss its features for online store sellers.
What is Sellzone?
Sellzone, formerly Sellerly, is a suite of marketing tools designed specifically to help manage and optimize Amazon product listings. The goal of Amazon Marketing Software is to help sellers increase revenue, increase visibility, increase traffic, and improve the overall performance of their Amazon stores.
This Amazon tool, as mentioned, is not new to the world of digital marketing. In fact, Sellzone Bookmarks has a long and storied history in the world of SEO tools, as the software was created by the same team that brought us SEMRush (read our SEMRush Review). As mentioned, the marketing solution is actually a group of tools that include:
What are the benefits of the Amazon Sellzone marketing tool?
Amazon is the world’s largest online retailer, and as such, sellers on the e-commerce platform face tough competition. Properly optimizing your Amazon store and product listings is key to getting your products in front of potential customers. Other Amazon sellers are aware of this, of course, and you can be sure that they will put their efforts towards the same goal. Using a tool like Sellzone can help sellers outrank their competitors and ensure buyers find your products and, more importantly, buy them.
One of the biggest benefits of using Sellzone for your Amazon marketing is that it has a built-in tool that allows you to “spy” on your competitors. With this feature, you can discover where your competitor’s converting customers and audiences are coming from. With this knowledge in hand, you can mimic their tactics to increase your own conversions and reduce abandoned carts.
Split testing and other tests let you easily identify which listing strategies are working and which aren’t, so you can get the most out of your marketing efforts. Sellzone’s analytics are pretty robust and provide great insight into how visitors interact with your listings and store in general.
Since Sellzone was created by the marketing experts behind the SEMRush SEO tool, there is a degree of security and support as the company’s reputation precedes it.
What are the advantages of Sellzone for Amazon marketing?
Sellzone has several advantages for Amazon sellers. For starters, the tool helps marketers narrow down the list of potential products to sell, making it easier to find in-demand products by reviewing popular search phrases and patterns across categories.
Another major pro to using Sellzone is the fact that it can be used to audit product listings to ensure they are optimized for the right keywords and error-free. This benefit alone is worth the price of admission as it can help you gain an edge over the competition.
What are the cons of Sellzone?
While there are many advantages, Sellzone currently has one major flaw: Sellzone only works with Amazon’s US marketplace.
How much does Sellzone cost?
Sellzone has three pricing options for those who are curious about Sellzone’s pricing structure. The first option is the free version which, as the name suggests, costs nothing. Includes unlimited split testing for listings, a free course to learn how to use the Amazon Marketing Tool, a product to display Amazon ads, 100 keywords for research and traffic analytics views external of ASIN.
The growth plan is available for $50 per month. It includes all the features included in the free option, list quality checks, list protection alerts, unlimited keywords, the ability to export keyword lists, Amazon PPC campaigns and reporting tools for to Amazon and Google traffic sources.
Sellzone’s Pro plan costs $80/month and includes everything the grow option does, plus your own personal account manager, personal onboarding, and an increased number of listing checks from the listing protection feature .
You can learn more or register by visiting the Amazon Sellzone Marketing Tool Page:
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