BigCommerce is a popular e-commerce platform that supports small and medium retail businesses. You can use its feature for online store building, search engine optimization and hosting.
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If you’ve recently launched an online store and want to grow your business, you need to have a lot of patience to try different things until you find something that suits your business needs and you need the right tools.
Considering that there is a lot of competition in the e-commerce industry, you may feel that you are going through stagnant phases. However, don’t be discouraged as there are efficient ways to properly manage your BigCommerce store and keep up with the competition in the market.
Below we suggest some of the best tips that help you increase the efficiency of your Bigcommerce store.
Manage your inventory
Inventory management is the core of every store. When opening an online store, managing inventory will really test your patience. As demand for your products grows, you’ll probably need help. The best option to effectively manage your BigCommerce inventory is to invest in inventory management software.
When running your e-commerce store, you need to have a real-time idea of what’s happening with your inventory and whether you should plan to restock, especially if you have a clothing business. So, if you’ve built your online store with BigCommerce, it’s a good idea to look for a reliable one BigCommerce Inventory Management solution to take full control of your eCommerce inventory.
Focus on SEO
Search Engine Optimization for BigCommerce it is a process that takes time. Being successful requires persistent work and a well-balanced strategy developed specifically for your site and unique conditions.
That said, you should start by planning your work and strategy in advance. When it comes to SEO, the planning phase is all about figuring out what your potential customers are searching for and deciding what pages you want them to land on when they click through the search results on your site.
To start optimizing your BigCommerce store for SEO, you need to perform a keyword analysis. As you know, analysis is the basis of all other work and without keywords to work with, it will be difficult to have any control over your work. When it comes to SEO for BigCommerce stores, there are two types of pages in particular that you should pay more attention to during keyword analysis; category and product pages. In other words, these pages are likely to account for the majority of organic traffic.
Product pages
Your product pages are the most important part of your BigCommerce store. This is where you present your product to your potential customers, so every aspect of your product page needs to be designed right.
The product description should directly address the target group and include relevant keywords. Most users will scan a product first, and your clear and catchy description should capture their interest. They want to know everything about their potential purchase and how this product would improve their everyday life. Use short sentences and bullet points so customers can quickly figure out what your product can do for them.
Also, be sure to include quality product images to show users all the most important features of your product. Your images must compensate for the fact that your customers cannot physically touch and see the product.
Offer multiple payment solutions
Offer as many payment solutions as you can, such as cards, direct payment via internet banking, invoices and cash on delivery. A relatively new form of payment offered is the so-called eWallet. It is a solution that allows customers to deposit a sum into an account and then pay for the item without providing their payment card or bank account details. The customer’s payment method preference depends on who the customer is, but also on what products are being purchased.
final words
When you are well prepared and your BigCommerce store is properly managed, the chances of achieving success are high. Use the above tips and we guarantee that it will help you stand out in the fierce online competition and increase your sales.
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