The newly minted company offers best-in-class digital media solutions and performance marketing capabilities
NEW YORK i THE ANGELS i AUSTIN, Texas, August 25, 2022 /PRNewswire/ — Today, Optimad Media announced that it is relaunching as Optimal (winwithoptimal.com) and expanding its performance marketing capabilities with the acquisition of Effective Spend, an AustinIndustry leader in paid search, social media advertising, search engine optimization and Amazon marketing services. Combining each company’s proprietary expertise, technology and data, Optimal offers a full range of performance-based digital marketing services, including paid and social search, search engine optimization, Amazon marketing, activation programmatic, connected TV, performance creative and more.
“With the launch of Optim and the addition of Effective Spend, we are doubling down on our mission to deliver purposeful growth for our clients by connecting consumers with better products, audiences with better content, patients with better treatments and voters with a better tomorrow,” he said Michael Bassikwho will act as CEO of Optima.
With offices in eight locations the united states, Optimal now has a rapidly growing team of over 200 digital media strategists, technologists and industry experts. Together, the company has considerable experience in digital and performance marketing, as well as a shared commitment to bringing together the best data, technology and people to help brands in the consumer, health, politics, entertainment, B2B and public affairs sectors .
Founded in 2008 and continuously named one of them from Austin “Best Places to Work”, Effective Spend is an industry leader in paid search and social advertising, Amazon marketing, search engine optimization and digital PR. The agency specializes in creating comprehensive and customized direct response digital marketing campaigns that drive real ROI for clients.
“We’ve spent years developing and honing our craft, and we’re excited to strengthen Optima’s performance marketing capabilities with our expertise in paid search and social media, display media, Amazon advertising, SEO and relationships digital publics. Joining Optima is an exciting opportunity to continue our work with an incredible team that shares our passion for innovation and delivering results,” said the Effective Spend founder. Brian Wolfewho will act as executive vice president of Optima.
“Effective Spend strengthens our performance marketing capabilities, bringing additional strength and expertise to our paid search, social, Amazon and retail media offerings – critical components in driving awareness, consideration and conversion for our clients” , he said. Kevin Weisbergco-founder and president of Optima.
Last year, Optimal acquired Leading political and public affairs digital advertising company DSPolitical and UNTU, a healthcare media, data and technology company, to expand their data and technology capabilities and service offerings into new verticals.
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