Search engine optimization is one way to increase your business’ online visibility.
Informative articles and interesting blogs are a way to give visitors a company’s expert opinion on a topic.
There are several points to ensure a website has good SEO. Focusing on just one aspect will only help in the short term.
Search engines will always reward websites that are constantly looking to improve themselves. Take the time to evaluate any existing pages to improve rankings.
HOUSTON, TEXAS, UNITED STATES, August 25, 2022 /EINPresswire.com/ — As a leader digital marketing Houston agency Actual SEO Media, Inc. believes that web pages and website content are never “perfect”. At best, they are exemplary and follow search engine guidelines as closely as possible until there is a major update. In the world of pleasing search engines and ranking high on their search results pages, the goal is to constantly improve and not stagnate.
Otherwise, pages a few years old that rank fairly high could still improve. Search engines like Google are constantly updating and improving their algorithms. This means that companies cannot be left behind and should also be aware of these updates and changes to maintain their competitive edge.
Not all pages will end up on the first page of relevant search results pages. Sometimes specific keywords will end up stuck on the third or fourth page for a while. However, there is no reason to give up hope because there is always a way to improve a page’s search engine optimization to increase its ranking.
Search Engine Optimization (SEO) is the process of improving the ranking of a website or page on search engine results pages (SERPs). It’s best to implement SEO strategies as you add more pages to your website to ensure everything follows search engine guidelines. However, it’s also a good idea to review pages that aren’t performing as well as expected.
Regularly evaluating the oldest pages on a website is a good way to make sure there aren’t an overabundance of pages that aren’t performing as well as they could. Current SEO Media, Inc. offers a few tips that can help pages that aren’t ranking as high as expected to rank higher.
1. Evaluate existing web pages
One of the best ways to evaluate any existing page on your website is to use a tool. The company or a trusted digital marketer can use tools such as Semrush to check the rankings of existing pages and see if there are competing pages in certain positions.
When there are pages fighting each other in the search results, the question becomes “are they both necessary?” If there are no competing pages, it’s time to check and see the page from a user’s point of view. Search engines like Google prioritize user experience in most of their guidelines. If a page isn’t ranking as high as it should, it could be a problem with the user experience.
2. Edit content to increase rankings
First, check the content of the page. Does the page explain the concept correctly without confusing the reader? Is the article or page content written as well as it could be without glaring grammatical errors or misinterpreted information? Could it use some scaling up or scaling down? Is everything properly formatted according to current SEO standards? Are all the tags in place for search engines to index it correctly?
3. Check the page elements
If the content is as robust and optimized as it can be, the problem may be with the elements on the page. Some key elements include links, page speed, and mobile friendliness. While the change won’t be noticeable at first, making sure these elements are as they should be can convert more traffic and reduce the number of users who ignore or abandon the page.
First, start by checking your website speed. Look, nobody has the time or patience to wait for a page to load slowly. While the user is waiting, they could already be on another page or website. Search engines like Google will take site and server speeds into account while indexing pages and will lower page rankings if speeds don’t meet their standards.
Another factor that search engines consider is the mobile friendliness of the website or page. Most users surf the internet from their tablets or phones, so making sure it works is essential. Google has specific guidelines and will intentionally lower the ranking of pages that are not optimized for mobile devices.
4. Build a good network of internal links
Finally, it is also good practice to create internal links from relevant pages in the context of the site. For example, if the page talks about the benefits of regular pet grooming, a relevant link could be to a page for the grooming services the business offers or vice versa. Link to pages in menu bars or go find old articles that are still viable and link to them to keep them relevant.
Speaking of links, it’s also a good idea to look for dead links while the company is evaluating older pages. As with pages that don’t load properly, dead links are an inconvenience to users. Cleaning up any broken or dead links on your site can naturally increase the pages that linked to those non-existent pages.
SEO standards are always updated. This is why businesses must also always adapt to these changes to ensure that their websites are as high as they could be. A website that is stagnant will naturally rank below those that are constantly trying to improve. While adding new content is good, evaluating older pages can improve the website all around.
As a leader Houston SEO company, Actual SEO Media, Inc. encourages its clients to further expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. With the tools available, this company helps improve their clients’ website rankings by ensuring that all of their old and new content follows search engine guidelines and best practices. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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August 25, 2022, 09:45 GMT
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