If you’re a marketing or digital agency, you’ll know that link building is the most important part of search engine optimization (SEO), but it’s also time-consuming. This is where white label link building comes in.
You will also know the time it consumes and the resources needed.
Just building a single half-decent link can take hours of phone calls, planning, writing, and follow-ups.
Unfortunately, your customer probably didn’t just ask for a link. They need dozens or even hundreds.
If this happens and you don’t have a dedicated in-house team, link building can start to drain your resources quickly.
White label link building services are a great way to overcome this.
At LinkBuilder.io, we have developed a process to help some of the best SEO agencies in the world deliver powerful links to their clients to ultimately accelerate their results.
You’ll place high-quality links faster and can spend more time keeping your customers happy.
What is white label link building?
White label link building refers to the practice where a digital marketing agency outsources link building to a specialist agency.
The client agency presents the links to their client as if they had built them.
White label link building is a common practice because link building is an essential part of most SEO campaigns. However, it requires specialized skills that many digital marketing or SEO agencies do not have.
You should consider using white label link building services if:
✔️A client has asked your agency to build quality links, but you don’t have the in-house skills to do so.
✔️You have an in-house link building team, but it can’t meet the high demand.
✔️You want a low-risk way to test your link building service offering.
✔️You want to offer links, but you can’t afford to hire people to do it.
Why use a white label link building service?
At LinkBuilder.iowe work with some of the world’s leading SEO and content marketing companies to deliver incredible backlinks to their clients.
Some of the benefits of working with a white label link building service include:
💪 Access to highly experienced professionals
Specialized agencies have people who have been creating links every day for years. They instinctively know how to place great links and can do it quickly.
💸 Less investment required
It takes many years to nurture an effective link building team. Learning how to do it yourself or teaching others is time consuming and hiring an in-house link building team is expensive. Using a white label service eliminates these issues.
🏗️ Infrastructure already done
Link building involves contacting other quality websites, finding the right person to talk to, negotiating prices and pitching ideas. This is hard work that takes time. Link building companies are already built to do these things. For example, they have established relationships with major websites. And if they don’t, they have people dedicated to forming those relationships quickly and successfully.
👍 There when you need it.
Using in-house link building specialists isn’t worth it unless you have a steady stream of work to keep them busy. Using white label link building experts gives you access to experts when you need them.
🚀 High quality inbound links.
Good link building agencies get business based on their reputation. Because of this, they only use techniques that adhere to Google’s guidelines. They strive to generate high quality backlinks that improve your ranking and last a long time.
🔍 You concentrate on what you do best.
Paying someone else to do your link building for you gives you more time to focus on your primary role. You’ll have more time to keep customers happy.
📈 Scalable
White label link building allows you to take on as many new link building projects as you want. It also makes it easier to manage surprise requests from customers.
🔥 Full service
Outsourcing specialties like link building allow you to offer clients a wider range of services, making you more valuable to them.
Agency or self-employed?
Link building agencies are not the only option to offer a white label service. You can also hire a freelancer.
Hiring a freelancer has advantages and disadvantages compared to working with an agency.
Here are the pros and cons of using a freelance link builder:
Advantages:
✔️Cheaper.
✔️More flexible.
Cons:
⚠️ Difficult to measure quality.
⚠️Limited experience and resources.
A good freelancer can guide you through the link building process just like an agency would.
If you want to evaluate freelance link builders, websites like Fiverr i Upwork are great places to start.
How to choose a white label link building agency
Here are three steps to finding a good quality white label link building service.
Understand link building.
A good link building agency will do everything for you. But it’s still important to understand the basic ideas and processes behind link building.
In this way, you will be able to communicate better with the agency and your client. You’ll also be able to tell if you’re getting good value for money.
You should understand how the following terms are relevant to link building:
✔️Domain authority.
✔️Organic traffic.
✔️Relevance of the site.
✔️Search intent.
✔️Nofollow/dofollow.
✔️Quality/poor quality links.
Make sure your client is ready.
Before contacting a link building agency, you need to be clear about what you and your client want to achieve. You need to have a clear SEO strategy and know how your link building efforts will contribute to it.
It’s also helpful to understand why your client’s site isn’t ranking higher. Reasons for this could include:
Your content is good but needs to attract more links. Your competitors have higher domain authority and need an alternative way to rank. Pages that rank above them have more links.
If the majority of your client’s content is ranking outside of the top 100 search engine pages, that’s a sign that it’s too early to build links.
There are two things you could do to help them in this situation.
✍️ Improve your existing content: Do this by looking at what content is currently ranking for the keywords they want to target. Try to figure out why Google likes this content, and then figure out how your own website can improve it.
🔑 Find better search terms using keyword research: Use an SEO tool and do keyword research to find high-traffic, low-competition search terms. Produce content targeting these keywords. It takes about six months for content to rank properly in search engines, so it’s important that your customers don’t expect instant results.
Find a good link building agency.
Next, we’ll look at some of the key criteria for finding a good link building agency.
✔️Case studies
Does the agency have a proven track record of placing high quality links?
At LinkBuilder.io, we showcase some of them amazing link building case studies and have a Clutch profile with verifiable customer reviews.
It’s important to select a company not just based on cost, but also someone who can provide high-quality links that you’ll be proud to show your customers.
It is imperative to make sure your partner has one tried and tested link building process when it comes to delivering links to your customers.
✔️Reports in real time
If you rely on another agency to produce work for your clients, you need a way to check on them. The best white label link building agencies offer reporting systems that demonstrate the value of links built to date and provide progress updates.
✔️End-to-end service
A good white label link building service should be able to take all aspects of link building off your hands, from strategy and research to placing links and reporting their value.
✔️ Good links pointing to your own website
Link building agencies should practice what they preach. They should have lots of quality, relevant, niche links pointing to your domain. You can check this by using an SEO tool like Ahrefs and looking at the number of referring domains they have.
✔️Realistic guarantees
A good white label link building agency can trust their link building process. They should guarantee a minimum number of quality backlinks per month. But beware of agencies that promise to link to certain websites or whose guarantees seem too good to be true.
✔️Show best practices
Check out the agency’s blog to see where they’re writing about the latest link building tactics and best practices.
✔️Realistic prices
Link building services are expensive. If a link builder’s prices seem too good to be true, they probably are. A reasonable cost per link is between $300 and $500.
Beware of scams
Link building services are one of the most effective ways to improve a website’s search ranking.
Because of this, there are many link building scams out there looking to make a quick buck out of inexperienced people.
Here are some common tactics of low-quality link builders:
Public Blockchain Networks (PBNs): These are networks of websites that are used to generate a large number of links to sites.
Link to farms: These are websites that exist only to host links that people pay for. They are usually low quality and full of irrelevant content.
Directory, comments or forum links: These types of links usually have no impact on your customer’s ranking. They won’t hurt him, but they’re certainly not worth paying for.
Fake Guest Posting Services: These services build links by placing guest posts on PBNs and link farms.
conclusion
White label link building is a great way for agencies to outsource this key component of SEO without having to handle everything in-house.
It can make your agency’s workload more manageable and allow you to focus on keeping clients happy.
New in Search Engine Land
About the author
LinkBuilder.io is a specialist link building agency that helps ambitious online brands reach their SEO potential. Using personalized and creative methods, their goal is to help clients develop a backlink profile that will stand the test of time and outperform the competition.
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