AI writers are getting a lot of attention from investors. A couple that have recently raised funds include Copy.ai and copyist. now Scalenut enters the arena with a $3.1 million funding round led by Saama Capital and Amit Singhal, formerly Google’s senior vice president and head of Google Search.
Launched earlier this year by Mayank Jain, Gaurav Goyal and Saurabh Wadhawan, Scalenut says it has since signed up 100,000 users, mostly SMEs and mid-sized companies, grown its revenue 10x and is now trending at a of execution of seven digits.
About 70% of its paying subscribers are from the US, UK and Canada, with the rest from Asian countries. Its latest round of funding was a $400,000 seed round led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal and other angel investors.
When asked how Scalenut differs from other AI copywriting startups, Jain said “while Copy.ai, Copysmith and many other tools have built a layer on top of a vanilla integration with [language model] At GPT-3, on the other hand, we’ve built a complete content marketing suite that automates the entire content workflow.”
Scalenut founders Gaurav Goyal, Saurabh Wadhawan and Mayank Jain
“Our internal deep learning models and integrations with other NLP providers enable end users to create content that has a much higher chance of ranking in search engines, thereby driving organic growth,” he added. “That said, we also host one of the highest quality generic writing toolsets.”
One of Scalenut’s key differentiators is covering the entire content lifecycle, from content planning to research, writing, and SEO optimization.
Jain demonstrated the platform for TechCrunch. For example, a green tea maker who wants to create a blog post about the benefits of the drink would first use a keyword to create topic group reports or lists of potential topics with keyword groups. If they select the topic group “green tea benefits”, they would see keywords like “green tea benefits”, “dandelion benefits”, and “tazo green tea benefits”, among many others.
They then open the report they want and see the statistics for the top 30 URLs already ranked in search engines, as well as their outlines. Other information includes questions people are asking about the topic on Google or Reddit, citations, and key search terms to help your content rank better in search engines.
Once a content creator has this information, they can enter Scalenut’s “Cruise Mode”. This provides a title, defines an output, provides writing points and creates a first draft, as well as SEO information they can use to optimize the content.
Jain says users have come to rely on Scalenut to create in-depth blog posts, along with guides, lists, “why” posts, FAQs and comparison posts. Scalenut’s SEO optimization features tell users how long their posts should be. He can write blog posts up to 10,000 words, but Jain says they’re usually between 1,200 and 1,500 words.
In a prepared statement, Saama Capital managing partner Ash Lilani said, “A common problem businesses face in powering their organic marketing is scaling content significantly. There’s no easy way to ‘scaling content and Scalenut is solving just that with its robust AI platform.’
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