Do you know how to get more traffic to your website? Learn how to rank higher in search engine results and get more traffic. This guide will teach you everything you need to know about SEO. Get the Basics of SEO for Construction Companies!
Search Engine Optimization or SEO is a term that engineering firms should be familiar with if you’ve ever spent time searching for something on Google. SEO essentially refers to the process that improves the visibility of an engineering website on a search engine results page organically.
This means that if you run a construction company in Atlanta and if you do everything right by the SEO rulebook, every time someone searches for a construction company in or around Atlanta, your company name and your website should be listed first. search results page.
In today’s digital age, search engines give construction companies immense visibility, with nearly 47% of all website traffic being directed through search engines. This should explain the importance of investing in SEO efforts for most engineering firms.
For those engineers who work in a construction company and are not familiar with the basics of SEO, this article will serve as a guide to the basics of search engines and optimization.
How does Google rank construction company websites?
Google’s algorithm is complex in terms of its inner workings. However, there are certain basic concepts associated with their classification criteria that are standard and that beginners can keep in mind. Google uses search engine crawlers, which are basically AI-based software that crawl the Internet for relevant, high-quality content. They are called crawlers because they “crawl” or read all of your web pages to assess their legitimacy and domain authority. This content is then ranked based on certain keywords that users can search for.
Crawlers determine the quality of a web page based on the number of high authority and reputable websites that point to a given page. For example, if well-known websites such as Forbes.com and CNN.com link to a certain web page, the high authority of these two websites is likely to “squeeze out” the web page in question and the crawler will rate it as high. – the authority too.
Other factors that Google uses to determine your website’s ranking are its loading speed, mobile compatibility and how people interact with it. A poor loading speed and a distorted website on mobile are likely to get you a low Google score, and the opposite is likely to help you score high. Similarly, if people interact with your website after landing and spend some time exploring it, you are likely to rank higher on Google. However, if people close the tab after a few seconds and “bounce”, your ranking will be negatively affected.
Another factor that helps determine your ranking is the quality and uniqueness of the content on your web pages. Unique content is likely to help you score high, while duplicate and poorly constructed content is likely to give you a lower ranking.
While the above criteria for classification are true, it should be noted that Google continues to update its algorithm almost dailyand there are always new additions and updates.
Complete Guide to SEO Basics for Construction Businesses – GineersNow
How to perform SEO for construction company marketing managers?
Although SEO is an ongoing process that businesses and websites need to be involved in almost all of their efforts, for simplicity we can break down SEO efforts into three categories which are keyword research, creating links and technical SEO.
1. Keyword research
Keyword research is one of the foundations of SEO for construction companies. It refers to research devoted to finding out what your target audience and potential customers are searching for online and then including those keywords in your website content in a naturally appropriate way. The first step in keyword research is to brainstorm words relevant to your business.
For example, for a manufacturer of heavy construction equipment, keywords relevant to them would be “construction equipment”, “skid steer”, “bulldozer”, “tractor”, “forklift”, “forklift man” and other things. The next step is to put these keywords into a keyword research tool to refine them and get an accurate idea of what your target audience is searching for.
You can also take a shortcut and simply look at the keywords your competitors are using and then include them in your on-page SEO efforts.
2. Link building
Link building is one of the foundations of SEO for construction companies. It refers to all the activities and actions marketers take to increase the number of quality inbound links to a web page. The ultimate goal here is to improve a web page’s search engine ranking.
The number one aspect of your link building efforts would be to ask for backlinks from other reputable websites. Before doing so, it would be a good idea to read the different ones types of backlinks in SEO such as natural backlinks, outreach and self-created backlinks.
The next step in your link building efforts would be to build relationships and familiarize yourself with blogs, forums and social groups derived from the construction industry such as Gineers Now. Once you start contributing something of value to these resources, the number of inbound links to your websites will likely grow substantially, and so will your search engine rankings.
Another step you would take would be to list your website in relevant and reputable website directories. Even more, you should look at niche directories to secure a spot. Another good idea is to find out what backlinks your competitor’s website has to earn in a similar way.
Our research shows that backlinks for engineering websites increase sales and customers
Complete Guide to SEO Basics for Construction Businesses – GineersNow
3. Technical SEO
Technical SEO is one of the foundations of SEO for construction companies. It refers to optimizing your website for a high user experience and helping search engine crawlers crawl your website better. The first step you should take here is to optimize your website for loading speed – the better your loading speed, the higher your ranking is likely to be. This can be done by minimizing the number of HTTP requests, switching to a faster host, and compressing web pages.
You should also make an effort to make your website mobile friendly as responsive websites rank higher compared to non-responsive websites. Regardless of the device your customers may be using, be it a laptop, desktop, mobile phone, tablet or smartphone, your website should be displayed in an eligible and standard way.
conclusion
SEO has become a crucial part of how we run businesses. The above information is important for all business owners and anyone who manages a website, as search engine rankings help websites get targeted traffic and visibility, which is crucial for them to sales
